[Zoom] March 2025 CPD Bundle 2
Course Fee
SEAA Member: $95.00
Non-Member: $125.00
Note: For SEAA members, please login to your account to enjoy member rate. UserID is your CEA registration number.


Course Fee: $ 125.00
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[Zoom] March 2025 CPD Bundle 1
Course Fee
SEAA Member: $95.00
Non-Member: $125.00
Note: For SEAA members, please login to your account to enjoy member rate. UserID is your CEA registration number.


Course Fee: $ 125.00
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[Classroom Generic] Revolutionize Your Real Estate Business with Generative AI (REAI) - 10am to 1pm
Date/Time: 25 April 2025, 10am to 1pm (Face-to-face training)
Generic Competency: Digital Fluency 2 Generic CPD credits will be awarded upon completion.
Not Elligible for UTAP Funding
Course Fee
SEAA Member: $35.00
Non-Member: $40.00
Note: For SEAA members, please login to your account to enjoy member rate. UserID is your CEA registration number
Course Fee: $ 40.00
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Revolutionize Your Real Estate Business with Generative AI (REAI)*
* Please note that you will need a laptop for the hands-on exercises
Generic Category: Digital Fluency (2 CPD credits awarded, subject to KEO's approval)
Course Duration: 3 hours
Funding available: Nil
Synopsis:
The real estate industry is on the brink of a technological revolution, and Generative AI (GenAI) is the driving force. With its ability to create human-quality text, images, and videos even code, GenAI is poised to reshape the way we buy, sell, and manage properties. Are you ready to harness the power of GenAI to outshine your competition?
Join us for a 3-hour workshop where you'll:
- Unlock the Potential: Discover innovative ways to enhance your real estate services with GenAI.
- Hands-On Experience: Dive deep into practical applications of various GenAI tools.
- Create Your Own AI: Learn to build custom chatbots and AI assistants to streamline your workflow.
- Future-Proof Your Business: Gain insights into the future of real estate and how GenAI can help you stay ahead with our Competency Roadmap for Generative AI
The best part about the workshop is that no coding or programming knowledge is required!
*Workshop Agenda: Part 1: The Power of GenAI Understanding GenAI and Large Language Models Assessing Your GenAI Maturity
Part 2: Supercharge Your Productivity Leveraging GenAI for Enhanced Productivity and Learning Hands-on Training with GenAI Tools
Break
Part 3: Build Your AI Toolkit Creating Intelligent Chatbots and AI Assistants Developing a GenAI Competency Roadmap
Don't miss this opportunity to revolutionize your real estate business.
ABOUT THE TRAINER
Shaun Jarmen, Industry Development Manager
Shaun has supported over 40 organisations in their data protection compliance journey and worked with senior management and data protection officers across property, financial, retail and logistics industry.
His privacy credentials include qualifications from Open Compliance Ethics Group & EXIN - the GRC Processional (GRCP), GRC Audit and the Integrated Data Privacy Professional (IDPP) Certification. He was educated at Singapore Management University (SMU) and graduated with an Advanced Diploma in Data Protection and Advanced Diploma in Data Governance.
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[Classroom Generic] Revolutionize Your Real Estate Business with Generative AI (REAI) - 10am to 1pm
Date/Time: 21 March 2025, 10am to 1pm (Face-to-face training)
Generic Competency: Digital Fluency 2 Generic CPD credits will be awarded upon completion.
Not Elligible for UTAP Funding
Course Fee
SEAA Member: $35.00
Non-Member: $40.00
Note: For SEAA members, please login to your account to enjoy member rate. UserID is your CEA registration number
Course Fee: $ 40.00
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Revolutionize Your Real Estate Business with Generative AI (REAI)*
* Please note that you will need a laptop for the hands-on exercises
Generic Category: Digital Fluency (2 CPD credits awarded, subject to KEO's approval)
Course Duration: 3 hours
Funding available: Nil
Synopsis:
The real estate industry is on the brink of a technological revolution, and Generative AI (GenAI) is the driving force. With its ability to create human-quality text, images, and videos even code, GenAI is poised to reshape the way we buy, sell, and manage properties. Are you ready to harness the power of GenAI to outshine your competition?
Join us for a 3-hour workshop where you'll:
- Unlock the Potential: Discover innovative ways to enhance your real estate services with GenAI.
- Hands-On Experience: Dive deep into practical applications of various GenAI tools.
- Create Your Own AI: Learn to build custom chatbots and AI assistants to streamline your workflow.
- Future-Proof Your Business: Gain insights into the future of real estate and how GenAI can help you stay ahead with our Competency Roadmap for Generative AI
The best part about the workshop is that no coding or programming knowledge is required!
*Workshop Agenda: Part 1: The Power of GenAI Understanding GenAI and Large Language Models Assessing Your GenAI Maturity
Part 2: Supercharge Your Productivity Leveraging GenAI for Enhanced Productivity and Learning Hands-on Training with GenAI Tools
Break
Part 3: Build Your AI Toolkit Creating Intelligent Chatbots and AI Assistants Developing a GenAI Competency Roadmap
Don't miss this opportunity to revolutionize your real estate business.
ABOUT THE TRAINER
Shaun Jarmen, Industry Development Manager
Shaun has supported over 40 organisations in their data protection compliance journey and worked with senior management and data protection officers across property, financial, retail and logistics industry.
His privacy credentials include qualifications from Open Compliance Ethics Group & EXIN - the GRC Processional (GRCP), GRC Audit and the Integrated Data Privacy Professional (IDPP) Certification. He was educated at Singapore Management University (SMU) and graduated with an Advanced Diploma in Data Protection and Advanced Diploma in Data Governance.
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REC P1 (27 Feb'25 - 3 Mar'25)
Revision Exam Class (REC) Paper 1
(Total of 3 Sessions) via Zoom
Paper 1 Trainer: Steve Liu 27 Feb 2025 (Thu) - Session 1: 7pm-10pm 28 Feb 2025 (Fri) - Session 2: 7pm-10pm 03 Mar 2025 (Mon) - Session 3: 7pm-10pm
SEAA Students: $185
Non Students: $245 (Non student pls call 67021602)
(Registration Instructions)
At the Login page of the online registration,
Select the option below: 1.“if you are not a member , pls click Here” 2. For data fields not applicable to you, indicate "NA"
Course Fee: $ 185.00
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REC P2 (8 Mar'25 - 10 Mar'25)
Revision Exam Class (REC) Paper 2
(Total of 3 Sessions) via Zoom
Paper 2 Trainer: Mr Mark Gansham 08 Mar 2025 (Sat) - Sessions 1 & 2 : 9.30am-4.30pm 10 Mar 2025 (Mon) - Session 3 : 7pm-10pm
SEAA Students: $185 Non Students: $245 (Non student pls call 67021602)
(Registration Instructions) At the Login page of the online registration,
Select the option below: 1.“if you are not a member , pls click Here” 2. For data fields not applicable to you, indicate "NA"
Course Fee: $ 185.00
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[Zoom] February 2025 CPD Bundle 5
Course Fee
SEAA Member: $95.00
Non-Member: $125.00
Note: For SEAA members, please login to your account to enjoy member rate. UserID is your CEA registration number.


Course Fee: $ 125.00
Show More
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[Zoom] February 2025 CPD Bundle 4
Course Fee
SEAA Member: $95.00
Non-Member: $125.00
Note: For SEAA members, please login to your account to enjoy member rate. UserID is your CEA registration number.


Course Fee: $ 125.00
Show More
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[Zoom Professional] Art of Negotiation and Closing (ANC) - 10am to 12.30pm
Date/Time: 13 March 2025, 10am to 12.30pm via Zoom
2 Professional CPD credits will be awarded upon completion
Not Eligible for UTAP funding (NTUC Union members)
Course Fee
SEAA Member: $45.00
Non-Member: $60.00
Note: For SEAA members, please login to your account to enjoy member rate. UserID is your CEA registration number
Course Fee: $ 60.00
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CPD Category: Professional (2 CPD credits awarded)
Course Duration: 2.5 hours
Funding: Nil
Course Objective(s):
Guide RES in applying the right ethics and professionalism when negotiating and closing in real estate transactions.
Expected Learning Outcome(s):
- Candidates will learn about buyers’ behaviors and how to engage them.
- Know and exercise the Code of ethics and Professional client care while negotiating and closing a transaction.
- Dispute resolution with regard to commission & co-broke fees.
- Learn applicable and effective negotiation and closing skills.
Course Synopsis:
Effective negotiation and closing is vital to any successful salesperson.
This course aims to help learners understand buyer’s behaviour, promote professionalism and right ethics in negotiating and closing transactions. Learners will be introduced to effective negotiation and closing techniques to help them succeed in their real estate career.
About the Trainer
Nicholas Nah
Mr Nicholas Nah is currently a Director and KEO of a local real estate agency. He has been active in the real estate industry for over 10 years. Prior his current role, he had held various appointments as the Business Development Director and Division Director of an international property consultancy firm, and has worked with real estate business owners in the Asia Pacific region for business opportunities.
Nicholas is a passionate communicator and has inspired, guided and trained many in his real estate journey. Being active in the market place, he is current and has much experience to share in sales and purchase and leasing of a wide spectrum of residential and commercial properties transactions.
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[Zoom Professional] Mastering Tenancy (MT) - 2pm to 5pm
Date/Time: 13 March 2025, 2pm to 5pm via Zoom
2 Professional CPD credits will be awarded upon completion
Eligible for UTAP funding (NTUC Union members)
Course Fee
SEAA Member: $45.00
Non-Member: $60.00
Note: For SEAA members, please login to your account to enjoy member rate. UserID is your CEA registration number
Course Fee: $ 60.00
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CPD Category: Professional (2 CPD credits awarded)
Course Duration: 2.5 hours
Funding: UTAP Funding
Course Objective(s):
Guide leaners to be proficient in tenancy procedures and handling tenancy issues.
Expected Learning Outcome(s):
- Understand Tenancy procedures
- Be conversant with Letter of intent (LOI) and letter of offer (LO)
- Be conversant with Tenancy agreement (TA)
- Handling leasing and tenancy issues
- Subletting of HDB & Private residential properties
- Responsibilities of the flat owner and the implication on property tax
- URA regulations on leasing of residential properties
- Verify legal ownership of landlord.
- Verify immigration/employment status of foreign tenants.
Course Synopsis:
There are many disputes between landlords and tenants when it comes to tenancy and leasing of residential properties.
This course aims to help learners understand and manage tenancy and related issues for Landlords and Tenants. Promote professionalism and right ethics in salespersons to assist their respective clients.
About the Trainer
Nicholas Nah
Mr Nicholas Nah is currently a Director and KEO of a local real estate agency. He has been active in the real estate industry for over 10 years. Prior his current role, he had held various appointments as the Business Development Director and Division Director of an international property consultancy firm, and has worked with real estate business owners in the Asia Pacific region for business opportunities.
Nicholas is a passionate communicator and has inspired, guided and trained many in his real estate journey. Being active in the market place, he is current and has much experience to share in sales and purchase and leasing of a wide spectrum of residential and commercial properties transactions.
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[Zoom Generic] Sales Effectiveness through Consultative Selling (SES) - 2pm to 5pm
Date/Time: 23 April 2025, 2.00pm to 5.00pm via Zoom
Generic Competency: Communication 2 Generic CPD credits will be awarded upon completion.
Course Fee
SEAA Member: $35.00
Non-Member: $40.00
Note: For SEAA members, please login to your account to enjoy member rate. UserID is your CEA registration number
Course Fee: $ 40.00
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Sales Effectiveness through Consultative Selling (SES)
Generic Category: Communication (2 CPD credits awarded, subject to KEO’s approval)
Course Duration: 3 hours
Funding available: Nil
Course Synopsis:
This course equips sales professionals with the skills and tools to build stronger client relationships and close deals through consultative selling. By focusing on understanding client needs and providing tailored solutions, participants will master structured approaches like the ROADMAP, Questioning Loop, and HCF Conversation Framework. The course also addresses handling objections effectively to drive successful outcomes.
Learning Outcomes:
- Understand and apply the principles of consultative selling.
- Identify and engage in the right type of sales conversation for each client.
- Master the ROADMAP process to guide sales discussions strategically.
- Use the Questioning Loop to uncover client needs and goals.
- Leverage the HCF Conversation Framework to structure impactful conversations.
- Handle objections confidently and effectively during the sales process.
Course Outline:
- Consultative Selling: Shifting to a client-centered approach.
- Types of Sales Conversations: Matching conversations to client needs.
- ROADMAP Framework: Structuring effective sales discussions.
- Questioning Loop: Asking insightful questions to uncover needs.
- HCF Framework: Conducting holistic client-focused conversations.
- Objections Handling: Resolving objections to drive results.
Trainer Profile
Bernard Soo
Bernard Soo has over 18 years of experience in the Banking and Wealth Management industry, including 7 years as a private banker for High-Net-Worth Individuals and over 10 years in senior management roles such as Head of Wealth Proposition and Online Equities in Standard Chartered Bank and Head of Digital Wealth Proposition in UOB. In his management capacity, he designed and implemented bank-level acquisition strategies across the region to enable the Singapore bankers’ prospecting activities to help them achieve their acquisition goals.
Through his organisation, momenta Group, he currently trains and coach Private Bankers in the Private Banks in Singapore on Sales (Prospecting, Relationship Management and Negotiation), Wealth Management as well as Fintech.
Bernard previously served as the Board Member of the Singapore Fintech Association representing the Fintech community in Singapore. He is also co-founded CitaDAO, a DeFi Property Tokenising platform, where he assists UHNW individuals and Family Offices globally to tokenise their real estate.
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[Zoom Generic] Sales Effectiveness through Consultative Selling (SES) - 2pm to 5pm
Date/Time: 20 March 2025, 2.00pm to 5.00pm via Zoom
Generic Competency: Communication 2 Generic CPD credits will be awarded upon completion.
Course Fee
SEAA Member: $35.00
Non-Member: $40.00
Note: For SEAA members, please login to your account to enjoy member rate. UserID is your CEA registration number
Course Fee: $ 40.00
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Sales Effectiveness through Consultative Selling (SES)
Generic Category: Communication (2 CPD credits awarded, subject to KEO’s approval)
Course Duration: 3 hours
Funding available: Nil
Course Synopsis:
This course equips sales professionals with the skills and tools to build stronger client relationships and close deals through consultative selling. By focusing on understanding client needs and providing tailored solutions, participants will master structured approaches like the ROADMAP, Questioning Loop, and HCF Conversation Framework. The course also addresses handling objections effectively to drive successful outcomes.
Learning Outcomes:
- Understand and apply the principles of consultative selling.
- Identify and engage in the right type of sales conversation for each client.
- Master the ROADMAP process to guide sales discussions strategically.
- Use the Questioning Loop to uncover client needs and goals.
- Leverage the HCF Conversation Framework to structure impactful conversations.
- Handle objections confidently and effectively during the sales process.
Course Outline:
- Consultative Selling: Shifting to a client-centered approach.
- Types of Sales Conversations: Matching conversations to client needs.
- ROADMAP Framework: Structuring effective sales discussions.
- Questioning Loop: Asking insightful questions to uncover needs.
- HCF Framework: Conducting holistic client-focused conversations.
- Objections Handling: Resolving objections to drive results.
Trainer Profile
Bernard Soo
Bernard Soo has over 18 years of experience in the Banking and Wealth Management industry, including 7 years as a private banker for High-Net-Worth Individuals and over 10 years in senior management roles such as Head of Wealth Proposition and Online Equities in Standard Chartered Bank and Head of Digital Wealth Proposition in UOB. In his management capacity, he designed and implemented bank-level acquisition strategies across the region to enable the Singapore bankers’ prospecting activities to help them achieve their acquisition goals.
Through his organisation, momenta Group, he currently trains and coach Private Bankers in the Private Banks in Singapore on Sales (Prospecting, Relationship Management and Negotiation), Wealth Management as well as Fintech.
Bernard previously served as the Board Member of the Singapore Fintech Association representing the Fintech community in Singapore. He is also co-founded CitaDAO, a DeFi Property Tokenising platform, where he assists UHNW individuals and Family Offices globally to tokenise their real estate.
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[Zoom Generic] Mastering Sales Negotiation: Strategies for Success (MSN) - 2pm to 5pm
Date/Time: 22 April 2025, 2.00pm to 5.00pm via Zoom
Generic Competency: Communication 2 Generic CPD credits will be awarded upon completion.
Course Fee
SEAA Member: $35.00
Non-Member: $40.00
Note: For SEAA members, please login to your account to enjoy member rate. UserID is your CEA registration number
Course Fee: $ 40.00
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Mastering Sales Negotiation: Strategies for Success (MSN)
Generic Category: Communication (2 CPD credits awarded, subject to KEO’s approval)
Course Duration: 3 hours
Funding available: Nil
Course Synopsis:
This course equips sales professionals with the skills to navigate negotiations confidently and effectively. Participants will learn persuasive techniques, negotiation tactics, and trust-building strategies to close deals successfully. The 6Cs approach, combined with tools for handling objections and reading non-verbal cues, will enable participants to achieve win-win outcomes while maintaining strong client relationships.
Learning Outcomes:
- Use persuasion techniques to influence negotiation outcomes.
- Apply the 6Cs approach for structured and effective negotiations.
- Master negotiation tactics to handle challenging scenarios.
- Build trust intentionally during negotiation processes.
- Handle objections confidently and constructively.
- Recognize and interpret verbal and non-verbal clues and cues.
Course Outline:
- Introduction to Sales Negotiation
- Understanding the role of negotiation in sales.
- Characteristics of a successful negotiator.
- Persuasion Techniques
- Strategies to influence decision-making.
- Creating compelling value propositions.
- 6Cs Approach to Negotiation
- Overview of the 6Cs framework.
- Practical application to structure negotiations.
- Negotiation Tactics
- Effective tactics to manage difficult scenarios.
- Balancing assertiveness with collaboration.
- Building Trust Intentionally During Negotiation
- The psychology of trust in high-stakes discussions.
- Tools to foster trust and credibility.
- Handling Objections in Negotiations
- Common objections and their root causes.
- Techniques to address objections effectively.
- Clues and CuesConclusion
- Recognizing verbal and non-verbal signals.
- Adjusting negotiation strategies based on client cues.
Conclusion
- Integrating strategies into daily negotiation practices.
- Developing a personal plan for negotiation success.
Trainer Profile
Bernard Soo has over 18 years of experience in the Banking and Wealth Management industry, including 7 years as a private banker for High-Net-Worth Individuals and over 10 years in senior management roles such as Head of Wealth Proposition and Online Equities in Standard Chartered Bank and Head of Digital Wealth Proposition in UOB. In his management capacity, he designed and implemented bank-level acquisition strategies across the region to enable the Singapore bankers’ prospecting activities to help them achieve their acquisition goals.
Through his organisation, momenta Group, he currently trains and coach Private Bankers in the Private Banks in Singapore on Sales (Prospecting, Relationship Management and Negotiation), Wealth Management as well as Fintech.
Bernard previously served as the Board Member of the Singapore Fintech Association representing the Fintech community in Singapore. He is also co-founded CitaDAO, a DeFi Property Tokenising platform, where he assists UHNW individuals and Family Offices globally to tokenise their real estate.
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[Zoom Generic] Mastering Sales Negotiation: Strategies for Success (MSN) - 10am to 1pm
Date/Time: 19 March 2025, 10.00am to 1.00pm via Zoom
Generic Competency: Communication 2 Generic CPD credits will be awarded upon completion.
Course Fee
SEAA Member: $35.00
Non-Member: $40.00
Note: For SEAA members, please login to your account to enjoy member rate. UserID is your CEA registration number
Course Fee: $ 40.00
Show More
Mastering Sales Negotiation: Strategies for Success (MSN)
Generic Category: Communication (2 CPD credits awarded, subject to KEO’s approval)
Course Duration: 3 hours
Funding available: Nil
Course Synopsis:
This course equips sales professionals with the skills to navigate negotiations confidently and effectively. Participants will learn persuasive techniques, negotiation tactics, and trust-building strategies to close deals successfully. The 6Cs approach, combined with tools for handling objections and reading non-verbal cues, will enable participants to achieve win-win outcomes while maintaining strong client relationships.
Learning Outcomes:
- Use persuasion techniques to influence negotiation outcomes.
- Apply the 6Cs approach for structured and effective negotiations.
- Master negotiation tactics to handle challenging scenarios.
- Build trust intentionally during negotiation processes.
- Handle objections confidently and constructively.
- Recognize and interpret verbal and non-verbal clues and cues.
Course Outline:
- Introduction to Sales Negotiation
- Understanding the role of negotiation in sales.
- Characteristics of a successful negotiator.
- Persuasion Techniques
- Strategies to influence decision-making.
- Creating compelling value propositions.
- 6Cs Approach to Negotiation
- Overview of the 6Cs framework.
- Practical application to structure negotiations.
- Negotiation Tactics
- Effective tactics to manage difficult scenarios.
- Balancing assertiveness with collaboration.
- Building Trust Intentionally During Negotiation
- The psychology of trust in high-stakes discussions.
- Tools to foster trust and credibility.
- Handling Objections in Negotiations
- Common objections and their root causes.
- Techniques to address objections effectively.
- Clues and CuesConclusion
- Recognizing verbal and non-verbal signals.
- Adjusting negotiation strategies based on client cues.
Conclusion
- Integrating strategies into daily negotiation practices.
- Developing a personal plan for negotiation success.
Trainer Profile
Bernard Soo has over 18 years of experience in the Banking and Wealth Management industry, including 7 years as a private banker for High-Net-Worth Individuals and over 10 years in senior management roles such as Head of Wealth Proposition and Online Equities in Standard Chartered Bank and Head of Digital Wealth Proposition in UOB. In his management capacity, he designed and implemented bank-level acquisition strategies across the region to enable the Singapore bankers’ prospecting activities to help them achieve their acquisition goals.
Through his organisation, momenta Group, he currently trains and coach Private Bankers in the Private Banks in Singapore on Sales (Prospecting, Relationship Management and Negotiation), Wealth Management as well as Fintech.
Bernard previously served as the Board Member of the Singapore Fintech Association representing the Fintech community in Singapore. He is also co-founded CitaDAO, a DeFi Property Tokenising platform, where he assists UHNW individuals and Family Offices globally to tokenise their real estate.
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[Zoom Generic] Real Estate 4.0: Real Estate Tokenisation (RET) - 10am to 1pm
Date/Time: 18 April 2025, 10.00am to 1.00pm via Zoom
Generic Competency: Communication 2 Generic CPD credits will be awarded upon completion.
Course Fee
SEAA Member: $35.00
Non-Member: $40.00
Note: For SEAA members, please login to your account to enjoy member rate. UserID is your CEA registration number
Course Fee: $ 40.00
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Real Estate 4.0: Real Estate Tokenisation (RET)
Generic Category: Digital Fluency (2 CPD credits awarded, subject to KEO’s approval)
Course Duration: 3 hours
Funding available: Nil
Course Synopsis:
This course provides a comprehensive understanding of real estate tokenisation and its implications in the digital asset market, focusing on Singapore and global trends. Participants will delve into the concepts of tokenisation, its benefits, risks, and its application in real estate. Through case studies and practical scenarios, participants will gain insights into the transformative potential of real estate tokenisation and its impact on landlords, investors, and the future of the real estate industry.
Course Outline:
- Introduction to Digital Assets in the Real Estate Market
Overview of current market trends in digital assets, with a focus on Singapore and global perspectives.
- Benefits of Tokenisation of Digital Assets
Understanding the advantages and opportunities offered by tokenisation in the context of real estate assets.
- Understanding Tokenisation: Concepts and Risks
Exploring the fundamentals of tokenisation, including its definition, processes, and associated risks.
- Real Estate Tokenisation: Advantages and Applications
Delving into the specific benefits of real estate tokenisation and its practical applications in investment and asset management.
- Case Study Analysis: Singapore Real Estate Tokenisation Platforms
Examining real-world examples of successful real estate tokenisation projects and analyzing their impact on the market.
- Practical Application: Real Estate Tokenisation Scenarios
Applying the concepts learned to various scenarios encountered by landlords, investors, and industry stakeholders.
- Future Trends: Digital Assets and the Evolution of Real Estate Tokenisation
Exploring emerging trends and the future trajectory of digital assets in the real estate sector, including potential innovations and challenges.
Reference: https://www.savills.com.vn/pdf-folder/ireas-citadao-whitepaper-2023en.pdf
Trainer Profile
Bernard Soo has over 18 years of experience in the Banking and Wealth Management industry, including 7 years as a private banker for High-Net-Worth Individuals and over 10 years in senior management roles such as Head of Wealth Proposition and Online Equities in Standard Chartered Bank and Head of Digital Wealth Proposition in UOB. In his management capacity, he designed and implemented bank-level acquisition strategies across the region to enable the Singapore bankers’ prospecting activities to help them achieve their acquisition goals.
Through his organisation, momenta Group, he currently trains and coach Private Bankers in the Private Banks in Singapore on Sales (Prospecting, Relationship Management and Negotiation), Wealth Management as well as Fintech.
Bernard previously served as the Board Member of the Singapore Fintech Association representing the Fintech community in Singapore. He is also co-founded CitaDAO, a DeFi Property Tokenising platform, where he assists UHNW individuals and Family Offices globally to tokenise their real estate.
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[Zoom Generic] Real Estate 4.0: Real Estate Tokenisation (RET) - 10am to 1pm
Date/Time: 13 March 2025, 10.00am to 1.00pm via Zoom
Generic Competency: Communication 2 Generic CPD credits will be awarded upon completion.
Course Fee
SEAA Member: $35.00
Non-Member: $40.00
Note: For SEAA members, please login to your account to enjoy member rate. UserID is your CEA registration number
Course Fee: $ 40.00
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Real Estate 4.0: Real Estate Tokenisation (RET)
Generic Category: Digital Fluency (2 CPD credits awarded, subject to KEO’s approval)
Course Duration: 3 hours
Funding available: Nil
Course Synopsis:
This course provides a comprehensive understanding of real estate tokenisation and its implications in the digital asset market, focusing on Singapore and global trends. Participants will delve into the concepts of tokenisation, its benefits, risks, and its application in real estate. Through case studies and practical scenarios, participants will gain insights into the transformative potential of real estate tokenisation and its impact on landlords, investors, and the future of the real estate industry.
Course Outline:
- Introduction to Digital Assets in the Real Estate Market
Overview of current market trends in digital assets, with a focus on Singapore and global perspectives.
- Benefits of Tokenisation of Digital Assets
Understanding the advantages and opportunities offered by tokenisation in the context of real estate assets.
- Understanding Tokenisation: Concepts and Risks
Exploring the fundamentals of tokenisation, including its definition, processes, and associated risks.
- Real Estate Tokenisation: Advantages and Applications
Delving into the specific benefits of real estate tokenisation and its practical applications in investment and asset management.
- Case Study Analysis: Singapore Real Estate Tokenisation Platforms
Examining real-world examples of successful real estate tokenisation projects and analyzing their impact on the market.
- Practical Application: Real Estate Tokenisation Scenarios
Applying the concepts learned to various scenarios encountered by landlords, investors, and industry stakeholders.
- Future Trends: Digital Assets and the Evolution of Real Estate Tokenisation
Exploring emerging trends and the future trajectory of digital assets in the real estate sector, including potential innovations and challenges.
Reference: https://www.savills.com.vn/pdf-folder/ireas-citadao-whitepaper-2023en.pdf
Trainer Profile
Bernard Soo has over 18 years of experience in the Banking and Wealth Management industry, including 7 years as a private banker for High-Net-Worth Individuals and over 10 years in senior management roles such as Head of Wealth Proposition and Online Equities in Standard Chartered Bank and Head of Digital Wealth Proposition in UOB. In his management capacity, he designed and implemented bank-level acquisition strategies across the region to enable the Singapore bankers’ prospecting activities to help them achieve their acquisition goals.
Through his organisation, momenta Group, he currently trains and coach Private Bankers in the Private Banks in Singapore on Sales (Prospecting, Relationship Management and Negotiation), Wealth Management as well as Fintech.
Bernard previously served as the Board Member of the Singapore Fintech Association representing the Fintech community in Singapore. He is also co-founded CitaDAO, a DeFi Property Tokenising platform, where he assists UHNW individuals and Family Offices globally to tokenise their real estate.
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[Zoom Generic] Mastering Value & Trust: A Strategic Acquisition Success for Real Estate Professionals (MVT) 2pm - 4.30pm
Date/Time: 7 April 2025, 2pm to 4.30pm via Zoom
Generic Competency: Communication 2 Generic CPD credits will be awarded upon completion.
Course Fee
SEAA Member: $35.00
Non-Member: $40.00
Note: For SEAA members, please login to your account to enjoy member rate. UserID is your CEA registration number
Course Fee: $ 40.00
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Mastering Value and Trust: A Strategic Acquisition Success for Real Estate Professionals (MVT)
Generic Category: Customer Orientation (2 CPD credits awarded, subject to KEO’s approval)
Course Duration: 3 hours
Funding available: Nil
Course Synopsis:
In the competitive real estate market, standing out requires more than just knowledge of properties—it demands a clear value proposition, intentional trust-building, and a systematic approach to sales. This course is designed for real estate agents looking to elevate their sales performance by mastering key strategies such as crafting unique value propositions, fostering client trust, and implementing a proven 7-step sales framework. Participants will leave with a customized real estate sales strategy and actionable plan to drive results and build lasting client relationships.
Learning Outcomes:
By the end of this course, participants will be able to:
- Differentiate themselves and their services by effectively leveraging Unique Selling Propositions (USPs) and Unique Value Propositions (UVPs) in the real estate context.
- Create a compelling Personal Value Proposition (PVP) that resonates with property buyers and sellers.
- Build trust intentionally with clients through tailored communication and consistent actions.
- Apply a 7-step sales framework to manage the real estate sales process from lead generation to closing.
- Develop a targeted sales strategy and plan that aligns with their unique market and audience.
Course Outline:
- Introduction: The keys to success in real estate sales.
- USP vs. UVP: Crafting your unique real estate edge.
- Personal Value Proposition: Positioning yourself as the go-to agent.
- Building Trust: Strategies to earn and maintain client confidence.
- 7 Steps Sales Framework: From prospecting to closing deals.
- Sales Strategy & Plan: Developing a customized plan for your market.
Conclusion: Integrating strategies and next steps for growth.
Trainer Profile
Mr Bernard Soo has over 18 years of experience in the Banking and Wealth Management industry, including 7 years as a private banker for High-Net-Worth Individuals and over 10 years in senior management roles such as Head of Wealth Proposition and Online Equities in Standard Chartered Bank and Head of Digital Wealth Proposition in UOB. In his management capacity, he designed and implemented bank-level acquisition strategies across the region to enable the Singapore bankers’ prospecting activities to help them achieve their acquisition goals.
Through his organisation, momenta Group, he currently trains and coach Private Bankers in the Private Banks in Singapore on Sales (Prospecting, Relationship Management and Negotiation), Wealth Management as well as Fintech.
Bernard previously served as the Board Member of the Singapore Fintech Association representing the Fintech community in Singapore. He is also co-founded CitaDAO, a DeFi Property Tokenising platform, where he assists UHNW individuals and Family Offices globally to tokenise their real estate.
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[Zoom Generic] Mastering Value & Trust: A Strategic Acquisition Success for Real Estate Professionals (MVT) 2pm - 4.30pm
Date/Time: 26 February 2025, 2pm to 4.30pm via Zoom
Generic Competency: Communication 2 Generic CPD credits will be awarded upon completion.
Course Fee
SEAA Member: $35.00
Non-Member: $40.00
Note: For SEAA members, please login to your account to enjoy member rate. UserID is your CEA registration number
Course Fee: $ 40.00
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Mastering Value and Trust: A Strategic Acquisition Success for Real Estate Professionals (MVT)
Generic Category: Customer Orientation (2 CPD credits awarded, subject to KEO’s approval)
Course Duration: 3 hours
Funding available: Nil
Course Synopsis:
In the competitive real estate market, standing out requires more than just knowledge of properties—it demands a clear value proposition, intentional trust-building, and a systematic approach to sales. This course is designed for real estate agents looking to elevate their sales performance by mastering key strategies such as crafting unique value propositions, fostering client trust, and implementing a proven 7-step sales framework. Participants will leave with a customized real estate sales strategy and actionable plan to drive results and build lasting client relationships.
Learning Outcomes:
By the end of this course, participants will be able to:
- Differentiate themselves and their services by effectively leveraging Unique Selling Propositions (USPs) and Unique Value Propositions (UVPs) in the real estate context.
- Create a compelling Personal Value Proposition (PVP) that resonates with property buyers and sellers.
- Build trust intentionally with clients through tailored communication and consistent actions.
- Apply a 7-step sales framework to manage the real estate sales process from lead generation to closing.
- Develop a targeted sales strategy and plan that aligns with their unique market and audience.
Course Outline:
- Introduction: The keys to success in real estate sales.
- USP vs. UVP: Crafting your unique real estate edge.
- Personal Value Proposition: Positioning yourself as the go-to agent.
- Building Trust: Strategies to earn and maintain client confidence.
- 7 Steps Sales Framework: From prospecting to closing deals.
- Sales Strategy & Plan: Developing a customized plan for your market.
Conclusion: Integrating strategies and next steps for growth.
Trainer Profile
Mr Bernard Soo has over 18 years of experience in the Banking and Wealth Management industry, including 7 years as a private banker for High-Net-Worth Individuals and over 10 years in senior management roles such as Head of Wealth Proposition and Online Equities in Standard Chartered Bank and Head of Digital Wealth Proposition in UOB. In his management capacity, he designed and implemented bank-level acquisition strategies across the region to enable the Singapore bankers’ prospecting activities to help them achieve their acquisition goals.
Through his organisation, momenta Group, he currently trains and coach Private Bankers in the Private Banks in Singapore on Sales (Prospecting, Relationship Management and Negotiation), Wealth Management as well as Fintech.
Bernard previously served as the Board Member of the Singapore Fintech Association representing the Fintech community in Singapore. He is also co-founded CitaDAO, a DeFi Property Tokenising platform, where he assists UHNW individuals and Family Offices globally to tokenise their real estate.
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REC Both Papers 1 & 2 (27 Feb'25 - 10 Mar'25)
Revision Exam Class (REC) Paper 1 & 2
(Total of 6 Sessions) via Zoom
Paper 1 Trainer: Steve Liu 27 Feb 2025 (Thu) - Session 1: 7pm-10pm 28 Feb 2025 (Fri) - Session 2: 7pm-10pm 03 Mar 2025 (Mon) - Session 3: 7pm-10pm
Paper 2 Trainer: Mark Gansham 08 Mar 2025 (Sat) - Session 1: 9.30am-12.30pm 08 Mar 2025 (Sat) - Session 2: 1.30pm-4.30pm 10 Mar 2025 (Mon) - Session 3: 7pm-10pm
SEAA Students: $335
Non Students: $445 (Non student pls call 67021602)
(Registration Instructions)
At the Login page of the online registration,
Select the option below: 1.“if you are not a member , pls click Here” 2. For data fields not applicable to you, indicate "NA"
Course Fee: $ 335.00
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[Zoom Professional] Understanding Corporate Real Estate Requirements and its Impact on Commercial Properties (CRE) - 2pm to 4.30pm
Date/Time: 16 April 2025, 2pm to 4.30pm via Zoom
2 Professional CPD credits will be awarded upon completion Eligible for UTAP funding (NTUC Union members)
Course Fee
SEAA Member: $45.00 Non-Member: $60.00
Note: For SEAA members, please login to your account to enjoy member rate. Your user ID is your CEA registration number.
Course Fee: $ 60.00
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CPD Category: Professional (2 CPD credits awarded)
Course Duration: 3.0 hours
Course Synopsis:
This seminar will cover: –
- Introduction to CRE and alignment with Corporate Objectives
- Evaluation of CRE proposals
- Formulation of Business growth and real estate strategies
- Leasing strategies and key terms
- Issues and Challenges in relocating outside CBD
- Site and Building Selection
- Corporate Approval Review process and Project Timeline
- Transformation of the Workplace
- Case studies on major corporate moves and relocation.
Course Objectives:
This course is intended to provide Leasing Managers and Salespersons with an understanding of the work of Corporate Real Estate (CRE) and the strategies in response to the changing needs of the companies in today’s commercial real estate market. Participants will be equipped with the essential know-how on selecting the most suitable properties when companies engage them for leasing transactions. They will better understand the needs of companies-especially the bigger, international, or regional ones- as these have unique requirements to comply with their corporate policies.
Expected Learning Outcome:
- Participants will understand what drives the Corporates to make Real Estate decisions.
- Describe the site and building selection criteria
- Understand the key justifications for business case reviews and the approval process
- Learn the key lease terms that Corporates adopt to ensure maximum flexibility.
About the Trainer
Harold Tan
Director (Real Estate Advisory), VestAsia Group.
Trainer, Certificate in the Marketing of Commercial Properties & Various CPD Courses
B Sc (Hons)(Real Estate), MA (Business Admin), MICSC, ACTA
Harold Tan has over 35 years of experience in real estate covering both the public and private sectors. He started his career as a valuer in Jurong Town Corporation (JTC) and became JTC’s first Overseas Merit Scholar, where he learned about Strategic Marketing and Professional Personal Selling while doing his MBA in the USA.
When he returned, Harold was assigned to market the Singapore Science Park and was promoted to become the first GM of TechParks Pte LTD which eventually became Ascendas. Over the years, he has taken on senior positions in investment, real estate development as well as international consultancy companies (Jones Lang LaSalle) where he had to market and “sell” ideas, new products and services to corporates such as GIC, Hong Kong Land, Goldman Sachs, Capitaland, ING Real Estate, Prada, Sephora, Body Shop etc.
He walks the talk and continues to use the selling techniques in this class to convince clients – individuals and institutions – to adopt new ideas, paradigm shifts and repositioning of brands and products to meet their business objectives. This is a programme based on tried and tested business principles and a sound understanding of human behaviors and decision-making that will open your mind to a better understanding of how people “buy” into your ideas, products and services.
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[Zoom Professional] Understanding Corporate Real Estate Requirements and its Impact on Commercial Properties (CRE) - 2pm to 4.30pm
Date/Time: 6 March 2024, 2pm to 4.30pm via Zoom
2 Professional CPD credits will be awarded upon completion Eligible for UTAP funding (NTUC Union members)
Course Fee
SEAA Member: $45.00 Non-Member: $60.00
Note: For SEAA members, please login to your account to enjoy member rate. Your user ID is your CEA registration number.
Course Fee: $ 60.00
Show More
CPD Category: Professional (2 CPD credits awarded)
Course Duration: 3.0 hours
Course Synopsis:
This seminar will cover: –
- Introduction to CRE and alignment with Corporate Objectives
- Evaluation of CRE proposals
- Formulation of Business growth and real estate strategies
- Leasing strategies and key terms
- Issues and Challenges in relocating outside CBD
- Site and Building Selection
- Corporate Approval Review process and Project Timeline
- Transformation of the Workplace
- Case studies on major corporate moves and relocation.
Course Objectives:
This course is intended to provide Leasing Managers and Salespersons with an understanding of the work of Corporate Real Estate (CRE) and the strategies in response to the changing needs of the companies in today’s commercial real estate market. Participants will be equipped with the essential know-how on selecting the most suitable properties when companies engage them for leasing transactions. They will better understand the needs of companies-especially the bigger, international, or regional ones- as these have unique requirements to comply with their corporate policies.
Expected Learning Outcome:
- Participants will understand what drives the Corporates to make Real Estate decisions.
- Describe the site and building selection criteria
- Understand the key justifications for business case reviews and the approval process
- Learn the key lease terms that Corporates adopt to ensure maximum flexibility.
About the Trainer
Harold Tan
Director (Real Estate Advisory), VestAsia Group.
Trainer, Certificate in the Marketing of Commercial Properties & Various CPD Courses
B Sc (Hons)(Real Estate), MA (Business Admin), MICSC, ACTA
Harold Tan has over 35 years of experience in real estate covering both the public and private sectors. He started his career as a valuer in Jurong Town Corporation (JTC) and became JTC’s first Overseas Merit Scholar, where he learned about Strategic Marketing and Professional Personal Selling while doing his MBA in the USA.
When he returned, Harold was assigned to market the Singapore Science Park and was promoted to become the first GM of TechParks Pte LTD which eventually became Ascendas. Over the years, he has taken on senior positions in investment, real estate development as well as international consultancy companies (Jones Lang LaSalle) where he had to market and “sell” ideas, new products and services to corporates such as GIC, Hong Kong Land, Goldman Sachs, Capitaland, ING Real Estate, Prada, Sephora, Body Shop etc.
He walks the talk and continues to use the selling techniques in this class to convince clients – individuals and institutions – to adopt new ideas, paradigm shifts and repositioning of brands and products to meet their business objectives. This is a programme based on tried and tested business principles and a sound understanding of human behaviors and decision-making that will open your mind to a better understanding of how people “buy” into your ideas, products and services.
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[Zoom Professional] Sale of Commercial Properties (SOCP) - 2pm to 4.30pm
Date/Time: 21 April 2025, 2pm to 4.30pm via Zoom
2 Professional CPD credits will be awarded upon completion. Eligible for UTAP funding (NTUC Union members)
Course Fee
SEAA Member: $45.00
Non-Member: $60.00
Note: For SEAA members, please login to your account to enjoy member rate
Course Fee: $ 60.00
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Expected Learning Outcome(s):
Participants learn various aspects of commercial real estate sales including statutory zoning and use; how supply and demand factors affect pricing and market conditions of the office strata-titled units and shophouses and the necessary documentation of the sale of the commercial properties.
Course Synopsis:
• The zoning and use of Commercial Properties under Master Plan
• Commercial properties as investment and concept of financial leverage
• Strata-titled office and conservation shop houses investments in recent years and case study of commercial sale
• Sale of Commercial Properties for completed properties and those under Sale of Commercial Properties Act for properties under construction
Course Objective(s):
The sale of Commercial Properties has become a popular subject from 2010 and remains so, with the shifting of investment focus from residential properties to commercial properties (office space and shop units) with the introduction of anti-speculative measures in the residential property market and low-interest rate environment. The investing public continues to find property a viable source of investments besides fixed deposits, equity, funds and gold.
The key objective of this module is to fulfill the needs of many salespersons venturing into the sale of commercial properties and to ensure that estate agents and their salespersons understand the specific needs and demands of investors and owner-occupiers of office and shop units when purchasing commercial properties.
About the Trainer
Harold Tan, Director (Real Estate Advisory), VestAsia Group.
Trainer, Certificate in the Marketing of Commercial Properties & Various CPD Courses
B Sc (Hons)(Real Estate), MA (Business Admin), MICSC, ACTA
Harold Tan has over 35 years of experience in real estate covering both the public and private sectors. He started his career as a valuer in Jurong Town Corporation (JTC) and became JTC’s first Overseas Merit Scholar, where he learned about Strategic Marketing and Professional Personal Selling while doing his MBA in the USA.
When he returned, Harold was assigned to market the Singapore Science Park and was promoted to become the first GM of TechParks Pte LTD which eventually became Ascendas. Over the years, he has taken on senior positions in investment, real estate development as well as international consultancy companies (Jones Lang LaSalle) where he had to market and “sell” ideas, new products and services to corporates such as GIC, Hong Kong Land, Goldman Sachs, Capitaland, ING Real Estate, Prada, Sephora, Body Shop etc.
He walks the talk and continues to use the selling techniques in this class to convince clients – individuals and institutions – to adopt new ideas, paradigm shifts and repositioning of brands and products to meet their business objectives. This is a programme based on tried and tested business principles and a sound understanding of human behaviors and decision-making that will open your mind to a better understanding of how people “buy” into your ideas, products and services.
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[Zoom Professional] Sale of Commercial Properties (SOCP) - 2pm to 4.30pm
Date/Time: 21 March 2025, 2pm to 4.30pm via Zoom
2 Professional CPD credits will be awarded upon completion. Eligible for UTAP funding (NTUC Union members)
Course Fee
SEAA Member: $45.00
Non-Member: $60.00
Note: For SEAA members, please login to your account to enjoy member rate
Course Fee: $ 60.00
Show More
Expected Learning Outcome(s):
Participants learn various aspects of commercial real estate sales including statutory zoning and use; how supply and demand factors affect pricing and market conditions of the office strata-titled units and shophouses and the necessary documentation of the sale of the commercial properties.
Course Synopsis:
• The zoning and use of Commercial Properties under Master Plan
• Commercial properties as investment and concept of financial leverage
• Strata-titled office and conservation shop houses investments in recent years and case study of commercial sale
• Sale of Commercial Properties for completed properties and those under Sale of Commercial Properties Act for properties under construction
Course Objective(s):
The sale of Commercial Properties has become a popular subject from 2010 and remains so, with the shifting of investment focus from residential properties to commercial properties (office space and shop units) with the introduction of anti-speculative measures in the residential property market and low-interest rate environment. The investing public continues to find property a viable source of investments besides fixed deposits, equity, funds and gold.
The key objective of this module is to fulfill the needs of many salespersons venturing into the sale of commercial properties and to ensure that estate agents and their salespersons understand the specific needs and demands of investors and owner-occupiers of office and shop units when purchasing commercial properties.
About the Trainer
Harold Tan, Director (Real Estate Advisory), VestAsia Group.
Trainer, Certificate in the Marketing of Commercial Properties & Various CPD Courses
B Sc (Hons)(Real Estate), MA (Business Admin), MICSC, ACTA
Harold Tan has over 35 years of experience in real estate covering both the public and private sectors. He started his career as a valuer in Jurong Town Corporation (JTC) and became JTC’s first Overseas Merit Scholar, where he learned about Strategic Marketing and Professional Personal Selling while doing his MBA in the USA.
When he returned, Harold was assigned to market the Singapore Science Park and was promoted to become the first GM of TechParks Pte LTD which eventually became Ascendas. Over the years, he has taken on senior positions in investment, real estate development as well as international consultancy companies (Jones Lang LaSalle) where he had to market and “sell” ideas, new products and services to corporates such as GIC, Hong Kong Land, Goldman Sachs, Capitaland, ING Real Estate, Prada, Sephora, Body Shop etc.
He walks the talk and continues to use the selling techniques in this class to convince clients – individuals and institutions – to adopt new ideas, paradigm shifts and repositioning of brands and products to meet their business objectives. This is a programme based on tried and tested business principles and a sound understanding of human behaviors and decision-making that will open your mind to a better understanding of how people “buy” into your ideas, products and services.
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[Zoom Professional] Sale of Commercial Properties (SOCP) - 2pm to 4.30pm
Date/Time: 19 February 2025, 2pm to 4.30pm via Zoom
2 Professional CPD credits will be awarded upon completion. Eligible for UTAP funding (NTUC Union members)
Course Fee
SEAA Member: $45.00
Non-Member: $60.00
Note: For SEAA members, please login to your account to enjoy member rate
Course Fee: $ 60.00
Show More
Expected Learning Outcome(s):
Participants learn various aspects of commercial real estate sales including statutory zoning and use; how supply and demand factors affect pricing and market conditions of the office strata-titled units and shophouses and the necessary documentation of the sale of the commercial properties.
Course Synopsis:
• The zoning and use of Commercial Properties under Master Plan
• Commercial properties as investment and concept of financial leverage
• Strata-titled office and conservation shop houses investments in recent years and case study of commercial sale
• Sale of Commercial Properties for completed properties and those under Sale of Commercial Properties Act for properties under construction
Course Objective(s):
The sale of Commercial Properties has become a popular subject from 2010 and remains so, with the shifting of investment focus from residential properties to commercial properties (office space and shop units) with the introduction of anti-speculative measures in the residential property market and low-interest rate environment. The investing public continues to find property a viable source of investments besides fixed deposits, equity, funds and gold.
The key objective of this module is to fulfill the needs of many salespersons venturing into the sale of commercial properties and to ensure that estate agents and their salespersons understand the specific needs and demands of investors and owner-occupiers of office and shop units when purchasing commercial properties.
About the Trainer
Harold Tan, Director (Real Estate Advisory), VestAsia Group.
Trainer, Certificate in the Marketing of Commercial Properties & Various CPD Courses
B Sc (Hons)(Real Estate), MA (Business Admin), MICSC, ACTA
Harold Tan has over 35 years of experience in real estate covering both the public and private sectors. He started his career as a valuer in Jurong Town Corporation (JTC) and became JTC’s first Overseas Merit Scholar, where he learned about Strategic Marketing and Professional Personal Selling while doing his MBA in the USA.
When he returned, Harold was assigned to market the Singapore Science Park and was promoted to become the first GM of TechParks Pte LTD which eventually became Ascendas. Over the years, he has taken on senior positions in investment, real estate development as well as international consultancy companies (Jones Lang LaSalle) where he had to market and “sell” ideas, new products and services to corporates such as GIC, Hong Kong Land, Goldman Sachs, Capitaland, ING Real Estate, Prada, Sephora, Body Shop etc.
He walks the talk and continues to use the selling techniques in this class to convince clients – individuals and institutions – to adopt new ideas, paradigm shifts and repositioning of brands and products to meet their business objectives. This is a programme based on tried and tested business principles and a sound understanding of human behaviors and decision-making that will open your mind to a better understanding of how people “buy” into your ideas, products and services.
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[Zoom Professional] A Guide to Master Plan & Future Development of Singapore (MPFD) - 2pm to 4.30pm
Date/Time: 18 April 2025, 2pm to 4.30pm via Zoom
2 Professional CPD credits will be awarded upon completion Eligible for UTAP funding (NTUC Union members)
Course Fee
Member: $45.00
Non-Member: $60.00
Note: For SEAA members, please login to your account to enjoy member rate
Course Fee: $ 60.00
Show More
CPD Category: Professional (2 CPD credits awarded)
Course Duration: 2.5 hours
Course Synopsis:
This seminar will cover: –
- Planning Concepts.
- Landscape of Singapore Before Concept Plan.
- Introduction to Concept Plan
- Read and look out for important information in Master Plan
- Case Study – Misrepresentation of Master Plan
- Past & Future Development of Singapore Landscape
- Property Prices
Expected Learning Outcome:
- Introduction of Concept Plan.
- Understand Master Plan & the planning framework set by Urban Redevelopment Authority (URA).
- Learn how to read Master Plan and apply correctly to avoid misrepresentation through the case studies.
- Study the Master Plan and its impact on property transactions.
- Understand the Master Plan and its future development of Singapore. Both past and present.
About the Trainer
Harold Tan
Director (Real Estate Advisory), VestAsia Group.
Trainer, Certificate in the Marketing of Commercial Properties & Various CPD Courses
B Sc (Hons)(Real Estate), MA (Business Admin), MICSC, ACTA
Harold Tan has over 35 years of experience in real estate covering both the public and private sectors. He started his career as a valuer in Jurong Town Corporation (JTC) and became JTC’s first Overseas Merit Scholar, where he learned about Strategic Marketing and Professional Personal Selling while doing his MBA in the USA.
When he returned, Harold was assigned to market the Singapore Science Park and was promoted to become the first GM of TechParks Pte LTD which eventually became Ascendas. Over the years, he has taken on senior positions in investment, real estate development as well as international consultancy companies (Jones Lang LaSalle) where he had to market and “sell” ideas, new products and services to corporates such as GIC, Hong Kong Land, Goldman Sachs, Capitaland, ING Real Estate, Prada, Sephora, Body Shop etc.
He walks the talk and continues to use the selling techniques in this class to convince clients – individuals and institutions – to adopt new ideas, paradigm shifts and repositioning of brands and products to meet their business objectives. This is a programme based on tried and tested business principles and a sound understanding of human behaviors and decision-making that will open your mind to a better understanding of how people “buy” into your ideas, products and services.
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[Zoom Professional] A Guide to Master Plan & Future Development of Singapore (MPFD) - 2pm to 4.30pm
Date/Time: 17 March 2025, 2pm to 4.30pm via Zoom
2 Professional CPD credits will be awarded upon completion Eligible for UTAP funding (NTUC Union members)
Course Fee
Member: $45.00
Non-Member: $60.00
Note: For SEAA members, please login to your account to enjoy member rate
Course Fee: $ 60.00
Show More
CPD Category: Professional (2 CPD credits awarded)
Course Duration: 2.5 hours
Course Synopsis:
This seminar will cover: –
- Planning Concepts.
- Landscape of Singapore Before Concept Plan.
- Introduction to Concept Plan
- Read and look out for important information in Master Plan
- Case Study – Misrepresentation of Master Plan
- Past & Future Development of Singapore Landscape
- Property Prices
Expected Learning Outcome:
- Introduction of Concept Plan.
- Understand Master Plan & the planning framework set by Urban Redevelopment Authority (URA).
- Learn how to read Master Plan and apply correctly to avoid misrepresentation through the case studies.
- Study the Master Plan and its impact on property transactions.
- Understand the Master Plan and its future development of Singapore. Both past and present.
About the Trainer
Harold Tan
Director (Real Estate Advisory), VestAsia Group.
Trainer, Certificate in the Marketing of Commercial Properties & Various CPD Courses
B Sc (Hons)(Real Estate), MA (Business Admin), MICSC, ACTA
Harold Tan has over 35 years of experience in real estate covering both the public and private sectors. He started his career as a valuer in Jurong Town Corporation (JTC) and became JTC’s first Overseas Merit Scholar, where he learned about Strategic Marketing and Professional Personal Selling while doing his MBA in the USA.
When he returned, Harold was assigned to market the Singapore Science Park and was promoted to become the first GM of TechParks Pte LTD which eventually became Ascendas. Over the years, he has taken on senior positions in investment, real estate development as well as international consultancy companies (Jones Lang LaSalle) where he had to market and “sell” ideas, new products and services to corporates such as GIC, Hong Kong Land, Goldman Sachs, Capitaland, ING Real Estate, Prada, Sephora, Body Shop etc.
He walks the talk and continues to use the selling techniques in this class to convince clients – individuals and institutions – to adopt new ideas, paradigm shifts and repositioning of brands and products to meet their business objectives. This is a programme based on tried and tested business principles and a sound understanding of human behaviors and decision-making that will open your mind to a better understanding of how people “buy” into your ideas, products and services.
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[Zoom Professional] A Guide to Master Plan & Future Development of Singapore (MPFD) - 2pm to 4.30pm
Date/Time: 18 February 2025, 2pm to 4.30pm
2 Professional CPD credits will be awarded upon completion Eligible for UTAP funding (NTUC Union members)
Course Fee
Member: $45.00
Non-Member: $60.00
Note: For SEAA members, please login to your account to enjoy member rate
Course Fee: $ 60.00
Show More
CPD Category: Professional (2 CPD credits awarded)
Course Duration: 2.5 hours
Course Synopsis:
This seminar will cover: –
- Planning Concepts.
- Landscape of Singapore Before Concept Plan.
- Introduction to Concept Plan
- Read and look out for important information in Master Plan
- Case Study – Misrepresentation of Master Plan
- Past & Future Development of Singapore Landscape
- Property Prices
Expected Learning Outcome:
- Introduction of Concept Plan.
- Understand Master Plan & the planning framework set by Urban Redevelopment Authority (URA).
- Learn how to read Master Plan and apply correctly to avoid misrepresentation through the case studies.
- Study the Master Plan and its impact on property transactions.
- Understand the Master Plan and its future development of Singapore. Both past and present.
About the Trainer
Harold Tan
Director (Real Estate Advisory), VestAsia Group.
Trainer, Certificate in the Marketing of Commercial Properties & Various CPD Courses
B Sc (Hons)(Real Estate), MA (Business Admin), MICSC, ACTA
Harold Tan has over 35 years of experience in real estate covering both the public and private sectors. He started his career as a valuer in Jurong Town Corporation (JTC) and became JTC’s first Overseas Merit Scholar, where he learned about Strategic Marketing and Professional Personal Selling while doing his MBA in the USA.
When he returned, Harold was assigned to market the Singapore Science Park and was promoted to become the first GM of TechParks Pte LTD which eventually became Ascendas. Over the years, he has taken on senior positions in investment, real estate development as well as international consultancy companies (Jones Lang LaSalle) where he had to market and “sell” ideas, new products and services to corporates such as GIC, Hong Kong Land, Goldman Sachs, Capitaland, ING Real Estate, Prada, Sephora, Body Shop etc.
He walks the talk and continues to use the selling techniques in this class to convince clients – individuals and institutions – to adopt new ideas, paradigm shifts and repositioning of brands and products to meet their business objectives. This is a programme based on tried and tested business principles and a sound understanding of human behaviors and decision-making that will open your mind to a better understanding of how people “buy” into your ideas, products and services.
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[Zoom Generic] Essential Financial Indicators for Real Estate Salespersons (EFI) - 2pm to 4.30pm
Date/Time: 29 April 2025, 2pm to 4.30pm via Zoom
Generic Competency: Creative Thinking
2 Generic CPD credits will be awarded upon completion. Eligible for UTAP funding (NTUC Union members)
Course Fee
SEAA Member: $35.00
Non-Member: $40.00
Note: For SEAA members, please login to your account to enjoy member rate. Your user ID is your CEA registration number
Course Fee: $ 39.00
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Generic Category: Creative Thinking (2 CPD credits awarded, subject to KEO’s approval)
Course Duration: 2.5 hours
Course Synopsis:
Property purchases and leases involve substantial amounts of money. To make an informed and wise decision, real estate salespersons can help clients make decisions by showing them the market yield for such properties. When dealing with companies and business people (particularly for commercial and industrial transactions), companies calculate various rates of return for owning property.
What is gross yield versus net yield? How is rate of return calculated? What is the difference between ROE (Return on Equity) versus ROI (Return on Investment)? What is IRR (Internal Rate of Return) and NPV (Net Present Value)? How are they used? Why are they important to property investors and purchasers?
This CPD module is an introductory module which provide the essentials about these financial indicators used in real estate. It explains how these numbers are derived, how to use them and what are the limitations of each type of indicator.
This course is intended for people who do not have a background knowledge of real estate financial indicators. It is an essential core topic that all real estate salespersons should know because every buyer needs to know the market yield of his property versus its bank loan interest rate to determine whether he is in negative gearing before making the decision to purchase. Other than yield, the other measures are useful tools for salespersons to help companies assess the financial attractiveness of the properties that they are considering before committing to buying or selling them.
Course Objective(s):
The objective of this course is to train real estate salespersons in the key financial indicators that are used in real estate so that they develop competency in understanding and using them in real estate transactions. These indicators are: –
- Gross Yield
- Net Yield
- Average Rate of Return (ARR)
- Return on Investment (ROI)
- Return on Equity (ROE)
- Payback Period
- Internal Rate of Return (IRR)
- Net Present Value (NPV)
Learning Outcome(s):
After the course, participants should understand and be able to calculate: –
- Gross Yield
- Net Yield
- Average Rate of Return (ARR)
- Return on Investment (ROI)
- Return on Equity (ROE)
- Payback Period
- Internal Rate of Return (IRR)
- Net Present Value (NPV)
- To appreciate the advantages and limitations of each type of measure.
- To appreciate how these measures are used to assess the financial performance of properties.
ABOUT THE TRAINER
Harold Tan
Director (Real Estate Advisory), VestAsia Group.
Trainer, Certificate in the Marketing of Commercial Properties & Various CPD Courses
B Sc (Hons)(Real Estate), MA (Business Admin), MICSC, ACTA
Harold Tan is the Director of Real Estate Advisory at VestAsia Group. He advises companies on all aspects of property development and helps them prepare to set up real estate fund management and REITs. He has experience in computing and using the various financial indicators in real estate for feaseability studies in his advisory for work for various companies such as Capitaland, Keppel Land, Frasers Centrepoint, Noel International, ING Real Estate and GIC.
He has over 35 years of experience in the real estate industry spanning the mixed-use commercial developments, shopping mall developments, hospitality (serviced apartments), hi-tech business parks and mega integrated townships. His experience covers all the sectors of the property market – residential, retail, office, industrial and hospitality. He provides real estate advice, development and investment strategies for property developers and investors in the Asia-Pacific region.
Harold was previously a professor at the National University of Singapore. He taught classes in real estate market analysis, investments & developments, urban planning and business ethics for postgraduate and undergraduate students. In addition, he conducted customized programs for corporations such as Capitaland, Colliers International, Jones Lang LaSalle, and the Temasek Wealth Management Institute. He was conferred the NUS Teaching Excellence Award by the university. He continues to teach by way of conducting training programmes for management staff and high-level executive programmes and is a sought-after trainer for professional managers. He has taught at Dubai Real Estate Institute, Asian Institute of Management and the International Council of Shopping Centers.
Prior to teaching at the university, Harold spent many years in senior management positions in various companies that invest in shopping malls. He was the General Manager of Centrepoint, a successful shopping mall in Singapore. He has managed all aspects of mall development and operation, including planning, site selection, design specification, refurbishment and repositioning projects, marketing and leasing, revamping and restructuring, joint-venture development, investment and asset management of various mixed use projects in Asia-Pacific including countries such as China, India, Indonesia and Vietnam.
He has worked closely with top Asian companies that invest and manage commercial properties, such as Centrepoint (Singapore), Capitaland (Singapore), Asian Mall Management (Singapore), Great World Group (Hong Kong), Bombay Dyeing (India), Ciputra Group (Indonesia) and Sama Dubai (Dubai, UAE). He now actively provides strategic analysis and consulting services to companies such as EDIS, JVA Corporation and Noel Gifts International.
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[Zoom Generic] Essential Financial Indicators for Real Estate Salespersons (EFI) - 4.30pm
Date/Time: 26 March 2025, 2pm to 4.30pm via Zoom
Generic Competency: Creative Thinking
2 Generic CPD credits will be awarded upon completion. Eligible for UTAP funding (NTUC Union members)
Course Fee
SEAA Member: $35.00
Non-Member: $40.00
Note: For SEAA members, please login to your account to enjoy member rate. Your user ID is your CEA registration number
Course Fee: $ 40.00
Show More
Generic Category: Creative Thinking (2 CPD credits awarded, subject to KEO’s approval)
Course Duration: 2.5 hours
Course Synopsis:
Property purchases and leases involve substantial amounts of money. To make an informed and wise decision, real estate salespersons can help clients make decisions by showing them the market yield for such properties. When dealing with companies and business people (particularly for commercial and industrial transactions), companies calculate various rates of return for owning property.
What is gross yield versus net yield? How is rate of return calculated? What is the difference between ROE (Return on Equity) versus ROI (Return on Investment)? What is IRR (Internal Rate of Return) and NPV (Net Present Value)? How are they used? Why are they important to property investors and purchasers?
This CPD module is an introductory module which provide the essentials about these financial indicators used in real estate. It explains how these numbers are derived, how to use them and what are the limitations of each type of indicator.
This course is intended for people who do not have a background knowledge of real estate financial indicators. It is an essential core topic that all real estate salespersons should know because every buyer needs to know the market yield of his property versus its bank loan interest rate to determine whether he is in negative gearing before making the decision to purchase. Other than yield, the other measures are useful tools for salespersons to help companies assess the financial attractiveness of the properties that they are considering before committing to buying or selling them.
Course Objective(s):
The objective of this course is to train real estate salespersons in the key financial indicators that are used in real estate so that they develop competency in understanding and using them in real estate transactions. These indicators are: –
- Gross Yield
- Net Yield
- Average Rate of Return (ARR)
- Return on Investment (ROI)
- Return on Equity (ROE)
- Payback Period
- Internal Rate of Return (IRR)
- Net Present Value (NPV)
Learning Outcome(s):
After the course, participants should understand and be able to calculate: –
- Gross Yield
- Net Yield
- Average Rate of Return (ARR)
- Return on Investment (ROI)
- Return on Equity (ROE)
- Payback Period
- Internal Rate of Return (IRR)
- Net Present Value (NPV)
- To appreciate the advantages and limitations of each type of measure.
- To appreciate how these measures are used to assess the financial performance of properties.
ABOUT THE TRAINER
Harold Tan
Director (Real Estate Advisory), VestAsia Group.
Trainer, Certificate in the Marketing of Commercial Properties & Various CPD Courses
B Sc (Hons)(Real Estate), MA (Business Admin), MICSC, ACTA
Harold Tan is the Director of Real Estate Advisory at VestAsia Group. He advises companies on all aspects of property development and helps them prepare to set up real estate fund management and REITs. He has experience in computing and using the various financial indicators in real estate for feaseability studies in his advisory for work for various companies such as Capitaland, Keppel Land, Frasers Centrepoint, Noel International, ING Real Estate and GIC.
He has over 35 years of experience in the real estate industry spanning the mixed-use commercial developments, shopping mall developments, hospitality (serviced apartments), hi-tech business parks and mega integrated townships. His experience covers all the sectors of the property market – residential, retail, office, industrial and hospitality. He provides real estate advice, development and investment strategies for property developers and investors in the Asia-Pacific region.
Harold was previously a professor at the National University of Singapore. He taught classes in real estate market analysis, investments & developments, urban planning and business ethics for postgraduate and undergraduate students. In addition, he conducted customized programs for corporations such as Capitaland, Colliers International, Jones Lang LaSalle, and the Temasek Wealth Management Institute. He was conferred the NUS Teaching Excellence Award by the university. He continues to teach by way of conducting training programmes for management staff and high-level executive programmes and is a sought-after trainer for professional managers. He has taught at Dubai Real Estate Institute, Asian Institute of Management and the International Council of Shopping Centers.
Prior to teaching at the university, Harold spent many years in senior management positions in various companies that invest in shopping malls. He was the General Manager of Centrepoint, a successful shopping mall in Singapore. He has managed all aspects of mall development and operation, including planning, site selection, design specification, refurbishment and repositioning projects, marketing and leasing, revamping and restructuring, joint-venture development, investment and asset management of various mixed use projects in Asia-Pacific including countries such as China, India, Indonesia and Vietnam.
He has worked closely with top Asian companies that invest and manage commercial properties, such as Centrepoint (Singapore), Capitaland (Singapore), Asian Mall Management (Singapore), Great World Group (Hong Kong), Bombay Dyeing (India), Ciputra Group (Indonesia) and Sama Dubai (Dubai, UAE). He now actively provides strategic analysis and consulting services to companies such as EDIS, JVA Corporation and Noel Gifts International.
|
[Zoom Generic] Essential Financial Indicators for Real Estate Salespersons (EFI) - 2pm to 4.30pm
Date/Time: 25 February 2025, 2pm to 4.30pm via Zoom
Generic Competency: Creative Thinking
2 Generic CPD credits will be awarded upon completion. Eligible for UTAP funding (NTUC Union members)
Course Fee
SEAA Member: $35.00
Non-Member: $40.00
Note: For SEAA members, please login to your account to enjoy member rate. Your user ID is your CEA registration number
Course Fee: $ 40.00
Show More
Generic Category: Creative Thinking (2 CPD credits awarded, subject to KEO’s approval)
Course Duration: 2.5 hours
Course Synopsis:
Property purchases and leases involve substantial amounts of money. To make an informed and wise decision, real estate salespersons can help clients make decisions by showing them the market yield for such properties. When dealing with companies and business people (particularly for commercial and industrial transactions), companies calculate various rates of return for owning property.
What is gross yield versus net yield? How is rate of return calculated? What is the difference between ROE (Return on Equity) versus ROI (Return on Investment)? What is IRR (Internal Rate of Return) and NPV (Net Present Value)? How are they used? Why are they important to property investors and purchasers?
This CPD module is an introductory module which provide the essentials about these financial indicators used in real estate. It explains how these numbers are derived, how to use them and what are the limitations of each type of indicator.
This course is intended for people who do not have a background knowledge of real estate financial indicators. It is an essential core topic that all real estate salespersons should know because every buyer needs to know the market yield of his property versus its bank loan interest rate to determine whether he is in negative gearing before making the decision to purchase. Other than yield, the other measures are useful tools for salespersons to help companies assess the financial attractiveness of the properties that they are considering before committing to buying or selling them.
Course Objective(s):
The objective of this course is to train real estate salespersons in the key financial indicators that are used in real estate so that they develop competency in understanding and using them in real estate transactions. These indicators are: –
- Gross Yield
- Net Yield
- Average Rate of Return (ARR)
- Return on Investment (ROI)
- Return on Equity (ROE)
- Payback Period
- Internal Rate of Return (IRR)
- Net Present Value (NPV)
Learning Outcome(s):
After the course, participants should understand and be able to calculate: –
- Gross Yield
- Net Yield
- Average Rate of Return (ARR)
- Return on Investment (ROI)
- Return on Equity (ROE)
- Payback Period
- Internal Rate of Return (IRR)
- Net Present Value (NPV)
- To appreciate the advantages and limitations of each type of measure.
- To appreciate how these measures are used to assess the financial performance of properties.
ABOUT THE TRAINER
Harold Tan
Director (Real Estate Advisory), VestAsia Group.
Trainer, Certificate in the Marketing of Commercial Properties & Various CPD Courses
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