CPD Category: Professional (2 CPD credits awarded)

Course Duration: 2.5 hours

Funding: Nil

Course Objective(s):

Guide RES in applying the right ethics and professionalism when negotiating and closing in real estate transactions.

Expected Learning Outcome(s):

1. Candidates will learn about buyers’ behaviors and how to engage them.
2. Know and exercise the Code of ethics and Professional client care while negotiating and closing a transaction.
3. Dispute resolution with regard to commission & co-broke fees.
4. Learn applicable and effective negotiation and closing skills.

Course Synopsis:

Effective negotiation and closing is vital to any successful salesperson.

This course aims to help learners understand buyer’s behaviour, promote professionalism and right ethics in negotiating and closing transactions. Learners will be introduced to effective negotiation and closing techniques to help them succeed in their real estate career.

About the Trainer

Nicholas Nah

Mr Nicholas Nah is currently a Director and KEO of a local real estate agency. He has been active in the real estate industry for over 10 years. Prior his current role, he had held various appointments as the Business Development Director and Division Director of an international property consultancy firm, and has worked with real estate business owners in the Asia Pacific region for business opportunities.

Nicholas is a passionate communicator and has inspired, guided and trained many in his real estate journey. Being active in the market place, he is current and has much experience to share in sales and purchase and leasing of a wide spectrum of residential and commercial properties transactions.

CPD Category: Professional (2 CPD credits awarded)

Course Duration: 2.5 hours

Funding: UTAP Funding

Course Objective(s):

Guide leaners to be proficient in tenancy procedures and handling tenancy issues.

Expected Learning Outcome(s):

• Understand Tenancy procedures
• Be conversant with Letter of intent (LOI) and letter of offer (LO)
• Be conversant with Tenancy agreement (TA)
• Handling leasing and tenancy issues
• Subletting of HDB & Private residential properties
• Responsibilities of the flat owner and the implication on property tax
• URA regulations on leasing of residential properties
• Verify legal ownership of landlord.
• Verify immigration/employment status of foreign tenants.

Course Synopsis:

There are many disputes between landlords and tenants when it comes to tenancy and leasing of residential properties.

This course aims to help learners understand and manage tenancy and related issues for Landlords and Tenants. Promote professionalism and right ethics in salespersons to assist their respective clients.

About the Trainer

Nicholas Nah

Mr Nicholas Nah is currently a Director and KEO of a local real estate agency. He has been active in the real estate industry for over 10 years. Prior his current role, he had held various appointments as the Business Development Director and Division Director of an international property consultancy firm, and has worked with real estate business owners in the Asia Pacific region for business opportunities.

Nicholas is a passionate communicator and has inspired, guided and trained many in his real estate journey. Being active in the market place, he is current and has much experience to share in sales and purchase and leasing of a wide spectrum of residential and commercial properties transactions.

Sales Effectiveness through Consultative Selling (SES)

Generic Category: Communication (2  CPD credits awarded, subject to KEO’s approval)

Course Duration: 3 hours

Funding available: Nil

Course Synopsis:

This course equips sales professionals with the skills and tools to build stronger client relationships and close deals through consultative selling. By focusing on understanding client needs and providing tailored solutions, participants will master structured approaches like the ROADMAP, Questioning Loop, and HCF Conversation Framework. The course also addresses handling objections effectively to drive successful outcomes.

Learning Outcomes:

1. Understand and apply the principles of consultative selling.
2. Identify and engage in the right type of sales conversation for each client.
3. Master the ROADMAP process to guide sales discussions strategically.
4. Use the Questioning Loop to uncover client needs and goals.
5. Leverage the HCF Conversation Framework to structure impactful conversations.
6. Handle objections confidently and effectively during the sales process.

Course Outline:

1. Consultative Selling: Shifting to a client-centered approach.
2. Types of Sales Conversations: Matching conversations to client needs.
3. ROADMAP Framework: Structuring effective sales discussions.
4. Questioning Loop: Asking insightful questions to uncover needs.
5. HCF Framework: Conducting holistic client-focused conversations.
6. Objections Handling: Resolving objections to drive results.

Trainer Profile

Bernard Soo

Sales Effectiveness through Consultative Selling (SES)

Generic Category: Communication (2  CPD credits awarded, subject to KEO’s approval)

Course Duration: 3 hours

Funding available: Nil

Course Synopsis:

This course equips sales professionals with the skills and tools to build stronger client relationships and close deals through consultative selling. By focusing on understanding client needs and providing tailored solutions, participants will master structured approaches like the ROADMAP, Questioning Loop, and HCF Conversation Framework. The course also addresses handling objections effectively to drive successful outcomes.

Learning Outcomes:

1. Understand and apply the principles of consultative selling.
2. Identify and engage in the right type of sales conversation for each client.
3. Master the ROADMAP process to guide sales discussions strategically.
4. Use the Questioning Loop to uncover client needs and goals.
5. Leverage the HCF Conversation Framework to structure impactful conversations.
6. Handle objections confidently and effectively during the sales process.

Course Outline:

1. Consultative Selling: Shifting to a client-centered approach.
2. Types of Sales Conversations: Matching conversations to client needs.
3. ROADMAP Framework: Structuring effective sales discussions.
4. Questioning Loop: Asking insightful questions to uncover needs.
5. HCF Framework: Conducting holistic client-focused conversations.
6. Objections Handling: Resolving objections to drive results.

Trainer Profile

Bernard Soo

Mastering Sales Negotiation: Strategies for Success (MSN)

Generic Category: Communication (2  CPD credits awarded, subject to KEO’s approval)

Course Duration: 3 hours

Funding available: Nil

Course Synopsis:

This course equips sales professionals with the skills to navigate negotiations confidently and effectively. Participants will learn persuasive techniques, negotiation tactics, and trust-building strategies to close deals successfully. The 6Cs approach, combined with tools for handling objections and reading non-verbal cues, will enable participants to achieve win-win outcomes while maintaining strong client relationships.

Learning Outcomes:

1. Use persuasion techniques to influence negotiation outcomes.
2. Apply the 6Cs approach for structured and effective negotiations.
3. Master negotiation tactics to handle challenging scenarios.
4. Build trust intentionally during negotiation processes.
5. Handle objections confidently and constructively.
6. Recognize and interpret verbal and non-verbal clues and cues.

Course Outline:

1. Introduction to Sales Negotiation
   • Understanding the role of negotiation in sales.
   • Characteristics of a successful negotiator.
2. Persuasion Techniques
   • Strategies to influence decision-making.
   • Creating compelling value propositions.
3. 6Cs Approach to Negotiation
   • Overview of the 6Cs framework.
   • Practical application to structure negotiations.
4. Negotiation Tactics
   • Effective tactics to manage difficult scenarios.
   • Balancing assertiveness with collaboration.
5. Building Trust Intentionally During Negotiation
   • The psychology of trust in high-stakes discussions.
   • Tools to foster trust and credibility.
6. Handling Objections in Negotiations
   • Common objections and their root causes.
   • Techniques to address objections effectively.
7. Clues and CuesConclusion
   • Recognizing verbal and non-verbal signals.
   • Adjusting negotiation strategies based on client cues.

 Conclusion

• Integrating strategies into daily negotiation practices.
• Developing a personal plan for negotiation success.

Trainer Profile

Bernard Soo has over 18 years of experience in the Banking and Wealth Management industry, including 7 years as a private banker for High-Net-Worth Individuals and over 10 years in senior management roles such as Head of Wealth Proposition and Online Equities in Standard Chartered Bank and Head of Digital Wealth Proposition in UOB. In his management capacity, he designed and implemented bank-level acquisition strategies across the region to enable the Singapore bankers’ prospecting activities to help them achieve their acquisition goals.

Mastering Sales Negotiation: Strategies for Success (MSN)

Generic Category: Communication (2  CPD credits awarded, subject to KEO’s approval)

Course Duration: 3 hours

Funding available: Nil

Course Synopsis:

This course equips sales professionals with the skills to navigate negotiations confidently and effectively. Participants will learn persuasive techniques, negotiation tactics, and trust-building strategies to close deals successfully. The 6Cs approach, combined with tools for handling objections and reading non-verbal cues, will enable participants to achieve win-win outcomes while maintaining strong client relationships.

Learning Outcomes:

1. Use persuasion techniques to influence negotiation outcomes.
2. Apply the 6Cs approach for structured and effective negotiations.
3. Master negotiation tactics to handle challenging scenarios.
4. Build trust intentionally during negotiation processes.
5. Handle objections confidently and constructively.
6. Recognize and interpret verbal and non-verbal clues and cues.

Course Outline:

1. Introduction to Sales Negotiation
   • Understanding the role of negotiation in sales.
   • Characteristics of a successful negotiator.
2. Persuasion Techniques
   • Strategies to influence decision-making.
   • Creating compelling value propositions.
3. 6Cs Approach to Negotiation
   • Overview of the 6Cs framework.
   • Practical application to structure negotiations.
4. Negotiation Tactics
   • Effective tactics to manage difficult scenarios.
   • Balancing assertiveness with collaboration.
5. Building Trust Intentionally During Negotiation
   • The psychology of trust in high-stakes discussions.
   • Tools to foster trust and credibility.
6. Handling Objections in Negotiations
   • Common objections and their root causes.
   • Techniques to address objections effectively.
7. Clues and CuesConclusion
   • Recognizing verbal and non-verbal signals.
   • Adjusting negotiation strategies based on client cues.

 Conclusion

• Integrating strategies into daily negotiation practices.
• Developing a personal plan for negotiation success.

Trainer Profile

Bernard Soo has over 18 years of experience in the Banking and Wealth Management industry, including 7 years as a private banker for High-Net-Worth Individuals and over 10 years in senior management roles such as Head of Wealth Proposition and Online Equities in Standard Chartered Bank and Head of Digital Wealth Proposition in UOB. In his management capacity, he designed and implemented bank-level acquisition strategies across the region to enable the Singapore bankers’ prospecting activities to help them achieve their acquisition goals.

Real Estate 4.0: Real Estate Tokenisation (RET)

Generic Category: Digital Fluency (2 CPD credits awarded, subject to KEO’s approval)

Course Duration: 3 hours

Funding available: Nil

Course Synopsis:

This course provides a comprehensive understanding of real estate tokenisation and its implications in the digital asset market, focusing on Singapore and global trends. Participants will delve into the concepts of tokenisation, its benefits, risks, and its application in real estate. Through case studies and practical scenarios, participants will gain insights into the transformative potential of real estate tokenisation and its impact on landlords, investors, and the future of the real estate industry.

Course Outline:

1. Introduction to Digital Assets in the Real Estate Market
   Overview of current market trends in digital assets, with a focus on Singapore and global perspectives.
   
   
2. Benefits of Tokenisation of Digital Assets
   Understanding the advantages and opportunities offered by tokenisation in the context of real estate assets.
   
   
3. Understanding Tokenisation: Concepts and Risks
   Exploring the fundamentals of tokenisation, including its definition, processes, and associated risks.
   
   
4. Real Estate Tokenisation: Advantages and Applications
   Delving into the specific benefits of real estate tokenisation and its practical applications in investment and asset management.
   
   
5. Case Study Analysis: Singapore Real Estate Tokenisation Platforms
   Examining real-world examples of successful real estate tokenisation projects and analyzing their impact on the market.
   
   
6. Practical Application: Real Estate Tokenisation Scenarios
   Applying the concepts learned to various scenarios encountered by landlords, investors, and industry stakeholders.
   
   
7. Future Trends: Digital Assets and the Evolution of Real Estate Tokenisation
   Exploring emerging trends and the future trajectory of digital assets in the real estate sector, including potential innovations and challenges.

Reference: https://www.savills.com.vn/pdf-folder/ireas-citadao-whitepaper-2023en.pdf

Trainer Profile

Bernard Soo has over 18 years of experience in the Banking and Wealth Management industry, including 7 years as a private banker for High-Net-Worth Individuals and over 10 years in senior management roles such as Head of Wealth Proposition and Online Equities in Standard Chartered Bank and Head of Digital Wealth Proposition in UOB. In his management capacity, he designed and implemented bank-level acquisition strategies across the region to enable the Singapore bankers’ prospecting activities to help them achieve their acquisition goals.

Through his organisation, momenta Group, he currently trains and coach Private Bankers in the Private Banks in Singapore on Sales (Prospecting, Relationship Management and Negotiation), Wealth Management as well as Fintech.

Bernard previously served as the Board Member of the Singapore Fintech Association representing the Fintech community in Singapore. He is also co-founded CitaDAO, a DeFi Property Tokenising platform, where he assists UHNW individuals and Family Offices globally to tokenise their real estate.

Real Estate 4.0: Real Estate Tokenisation (RET)

Generic Category: Digital Fluency (2 CPD credits awarded, subject to KEO’s approval)

Course Duration: 3 hours

Funding available: Nil

Course Synopsis:

This course provides a comprehensive understanding of real estate tokenisation and its implications in the digital asset market, focusing on Singapore and global trends. Participants will delve into the concepts of tokenisation, its benefits, risks, and its application in real estate. Through case studies and practical scenarios, participants will gain insights into the transformative potential of real estate tokenisation and its impact on landlords, investors, and the future of the real estate industry.

Course Outline:

1. Introduction to Digital Assets in the Real Estate Market
   Overview of current market trends in digital assets, with a focus on Singapore and global perspectives.
   
   
2. Benefits of Tokenisation of Digital Assets
   Understanding the advantages and opportunities offered by tokenisation in the context of real estate assets.
   
   
3. Understanding Tokenisation: Concepts and Risks
   Exploring the fundamentals of tokenisation, including its definition, processes, and associated risks.
   
   
4. Real Estate Tokenisation: Advantages and Applications
   Delving into the specific benefits of real estate tokenisation and its practical applications in investment and asset management.
   
   
5. Case Study Analysis: Singapore Real Estate Tokenisation Platforms
   Examining real-world examples of successful real estate tokenisation projects and analyzing their impact on the market.
   
   
6. Practical Application: Real Estate Tokenisation Scenarios
   Applying the concepts learned to various scenarios encountered by landlords, investors, and industry stakeholders.
   
   
7. Future Trends: Digital Assets and the Evolution of Real Estate Tokenisation
   Exploring emerging trends and the future trajectory of digital assets in the real estate sector, including potential innovations and challenges.

Reference: https://www.savills.com.vn/pdf-folder/ireas-citadao-whitepaper-2023en.pdf

Trainer Profile

Bernard Soo has over 18 years of experience in the Banking and Wealth Management industry, including 7 years as a private banker for High-Net-Worth Individuals and over 10 years in senior management roles such as Head of Wealth Proposition and Online Equities in Standard Chartered Bank and Head of Digital Wealth Proposition in UOB. In his management capacity, he designed and implemented bank-level acquisition strategies across the region to enable the Singapore bankers’ prospecting activities to help them achieve their acquisition goals.

Through his organisation, momenta Group, he currently trains and coach Private Bankers in the Private Banks in Singapore on Sales (Prospecting, Relationship Management and Negotiation), Wealth Management as well as Fintech.

Bernard previously served as the Board Member of the Singapore Fintech Association representing the Fintech community in Singapore. He is also co-founded CitaDAO, a DeFi Property Tokenising platform, where he assists UHNW individuals and Family Offices globally to tokenise their real estate.

Mastering Value and Trust: A Strategic Acquisition Success for Real Estate Professionals (MVT)

Generic Category: Customer Orientation (2  CPD credits awarded, subject to KEO’s approval)

Course Duration: 3 hours

Funding available: Nil

Course Synopsis:

In the competitive real estate market, standing out requires more than just knowledge of properties—it demands a clear value proposition, intentional trust-building, and a systematic approach to sales. This course is designed for real estate agents looking to elevate their sales performance by mastering key strategies such as crafting unique value propositions, fostering client trust, and implementing a proven 7-step sales framework. Participants will leave with a customized real estate sales strategy and actionable plan to drive results and build lasting client relationships.

Learning Outcomes:

By the end of this course, participants will be able to:

1. Differentiate themselves and their services by effectively leveraging Unique Selling Propositions (USPs) and Unique Value Propositions (UVPs) in the real estate context.
2. Create a compelling Personal Value Proposition (PVP) that resonates with property buyers and sellers.
3. Build trust intentionally with clients through tailored communication and consistent actions.
4. Apply a 7-step sales framework to manage the real estate sales process from lead generation to closing.
5. Develop a targeted sales strategy and plan that aligns with their unique market and audience.

Course Outline:

1. Introduction: The keys to success in real estate sales.
2. USP vs. UVP: Crafting your unique real estate edge.
3. Personal Value Proposition: Positioning yourself as the go-to agent.
4. Building Trust: Strategies to earn and maintain client confidence.
5. 7 Steps Sales Framework: From prospecting to closing deals.
6. Sales Strategy & Plan: Developing a customized plan for your market.

Conclusion: Integrating strategies and next steps for growth.

Trainer Profile

Mr Bernard Soo has over 18 years of experience in the Banking and Wealth Management industry, including 7 years as a private banker for High-Net-Worth Individuals and over 10 years in senior management roles such as Head of Wealth Proposition and Online Equities in Standard Chartered Bank and Head of Digital Wealth Proposition in UOB. In his management capacity, he designed and implemented bank-level acquisition strategies across the region to enable the Singapore bankers’ prospecting activities to help them achieve their acquisition goals.

Mastering Value and Trust: A Strategic Acquisition Success for Real Estate Professionals (MVT)

Generic Category: Customer Orientation (2  CPD credits awarded, subject to KEO’s approval)

Course Duration: 3 hours

Funding available: Nil

Course Synopsis:

In the competitive real estate market, standing out requires more than just knowledge of properties—it demands a clear value proposition, intentional trust-building, and a systematic approach to sales. This course is designed for real estate agents looking to elevate their sales performance by mastering key strategies such as crafting unique value propositions, fostering client trust, and implementing a proven 7-step sales framework. Participants will leave with a customized real estate sales strategy and actionable plan to drive results and build lasting client relationships.

Learning Outcomes:

By the end of this course, participants will be able to:

1. Differentiate themselves and their services by effectively leveraging Unique Selling Propositions (USPs) and Unique Value Propositions (UVPs) in the real estate context.
2. Create a compelling Personal Value Proposition (PVP) that resonates with property buyers and sellers.
3. Build trust intentionally with clients through tailored communication and consistent actions.
4. Apply a 7-step sales framework to manage the real estate sales process from lead generation to closing.
5. Develop a targeted sales strategy and plan that aligns with their unique market and audience.

Course Outline:

1. Introduction: The keys to success in real estate sales.
2. USP vs. UVP: Crafting your unique real estate edge.
3. Personal Value Proposition: Positioning yourself as the go-to agent.
4. Building Trust: Strategies to earn and maintain client confidence.
5. 7 Steps Sales Framework: From prospecting to closing deals.
6. Sales Strategy & Plan: Developing a customized plan for your market.

Conclusion: Integrating strategies and next steps for growth.

Trainer Profile

Mr Bernard Soo has over 18 years of experience in the Banking and Wealth Management industry, including 7 years as a private banker for High-Net-Worth Individuals and over 10 years in senior management roles such as Head of Wealth Proposition and Online Equities in Standard Chartered Bank and Head of Digital Wealth Proposition in UOB. In his management capacity, he designed and implemented bank-level acquisition strategies across the region to enable the Singapore bankers’ prospecting activities to help them achieve their acquisition goals.

CPD Category: Professional (2 CPD credits awarded)

Course Duration: 3.0 hours

Course Synopsis:

This seminar will cover: –

• Introduction to CRE and alignment with Corporate Objectives
• Evaluation of CRE proposals
• Formulation of Business growth and real estate strategies
• Leasing strategies and key terms
• Issues and Challenges in relocating outside CBD
• Site and Building Selection
• Corporate Approval Review process and Project Timeline
• Transformation of the Workplace
• Case studies on major corporate moves and relocation.

Course Objectives:

This course is intended to provide Leasing Managers and Salespersons with an understanding of the work of Corporate Real Estate (CRE) and the strategies in response to the changing needs of the companies in today’s commercial real estate market. Participants will be equipped with the essential know-how on selecting the most suitable properties when companies engage them for leasing transactions. They will better understand the needs of companies-especially the bigger, international, or regional ones- as these have unique requirements to comply with their corporate policies.

Expected Learning Outcome:

1. Participants will understand what drives the Corporates to make Real Estate decisions.
2. Describe the site and building selection criteria
3. Understand the key justifications for business case reviews and the approval process
4. Learn the key lease terms that Corporates adopt to ensure maximum flexibility.

About the Trainer

Harold Tan

Director (Real Estate Advisory), VestAsia Group.

Trainer, Certificate in the Marketing of Commercial Properties & Various CPD Courses

B Sc (Hons)(Real Estate),  MA (Business Admin), MICSC, ACTA

Harold Tan has over 35 years of experience in real estate covering both the public and private sectors. He started his career as a valuer in Jurong Town Corporation (JTC) and became JTC’s first Overseas Merit Scholar, where he learned about Strategic Marketing and Professional Personal Selling while doing his MBA in the USA.

When he returned, Harold was assigned to market the Singapore Science Park and was promoted to become the first GM of TechParks Pte LTD which eventually became Ascendas. Over the years, he has taken on senior positions in investment, real estate development as well as international consultancy companies (Jones Lang LaSalle) where he had to market and “sell” ideas, new products and services to corporates such as GIC, Hong Kong Land, Goldman Sachs, Capitaland, ING Real Estate, Prada, Sephora, Body Shop etc.

He walks the talk and continues to use the selling techniques in this class to convince clients – individuals and institutions – to adopt new ideas, paradigm shifts and repositioning of brands and products to meet their business objectives. This is a programme based on tried and tested business principles and a sound understanding of human behaviors and decision-making that will open your mind to a better understanding of how people “buy” into your ideas, products and services.

CPD Category: Professional (2 CPD credits awarded)

Course Duration: 3.0 hours

Course Synopsis:

This seminar will cover: –

• Introduction to CRE and alignment with Corporate Objectives
• Evaluation of CRE proposals
• Formulation of Business growth and real estate strategies
• Leasing strategies and key terms
• Issues and Challenges in relocating outside CBD
• Site and Building Selection
• Corporate Approval Review process and Project Timeline
• Transformation of the Workplace
• Case studies on major corporate moves and relocation.

Course Objectives:

This course is intended to provide Leasing Managers and Salespersons with an understanding of the work of Corporate Real Estate (CRE) and the strategies in response to the changing needs of the companies in today’s commercial real estate market. Participants will be equipped with the essential know-how on selecting the most suitable properties when companies engage them for leasing transactions. They will better understand the needs of companies-especially the bigger, international, or regional ones- as these have unique requirements to comply with their corporate policies.

Expected Learning Outcome:

1. Participants will understand what drives the Corporates to make Real Estate decisions.
2. Describe the site and building selection criteria
3. Understand the key justifications for business case reviews and the approval process
4. Learn the key lease terms that Corporates adopt to ensure maximum flexibility.

About the Trainer

Harold Tan

Director (Real Estate Advisory), VestAsia Group.

Trainer, Certificate in the Marketing of Commercial Properties & Various CPD Courses

B Sc (Hons)(Real Estate),  MA (Business Admin), MICSC, ACTA

Harold Tan has over 35 years of experience in real estate covering both the public and private sectors. He started his career as a valuer in Jurong Town Corporation (JTC) and became JTC’s first Overseas Merit Scholar, where he learned about Strategic Marketing and Professional Personal Selling while doing his MBA in the USA.

When he returned, Harold was assigned to market the Singapore Science Park and was promoted to become the first GM of TechParks Pte LTD which eventually became Ascendas. Over the years, he has taken on senior positions in investment, real estate development as well as international consultancy companies (Jones Lang LaSalle) where he had to market and “sell” ideas, new products and services to corporates such as GIC, Hong Kong Land, Goldman Sachs, Capitaland, ING Real Estate, Prada, Sephora, Body Shop etc.

He walks the talk and continues to use the selling techniques in this class to convince clients – individuals and institutions – to adopt new ideas, paradigm shifts and repositioning of brands and products to meet their business objectives. This is a programme based on tried and tested business principles and a sound understanding of human behaviors and decision-making that will open your mind to a better understanding of how people “buy” into your ideas, products and services.

Expected Learning Outcome(s):

Participants learn various aspects of commercial real estate sales including statutory zoning and use; how supply and demand factors affect pricing and market conditions of the office strata-titled units and shophouses and the necessary documentation of the sale of the commercial properties.

Course Synopsis:

• The zoning and use of Commercial Properties under Master Plan

• Commercial properties as investment and concept of financial leverage

• Strata-titled office and conservation shop houses investments in recent years and case study of commercial sale

• Sale of Commercial Properties for completed properties and those under Sale of Commercial Properties Act for properties under construction

Course Objective(s):

The sale of Commercial Properties has become a popular subject from 2010 and remains so, with the shifting of investment focus from residential properties to commercial properties (office space and shop units) with the introduction of anti-speculative measures in the residential property market and low-interest rate environment. The investing public continues to find property a viable source of investments besides fixed deposits, equity, funds and gold.

The key objective of this module is to fulfill the needs of many salespersons venturing into the sale of commercial properties and to ensure that estate agents and their salespersons understand the specific needs and demands of investors and owner-occupiers of office and shop units when purchasing commercial properties.

About the Trainer

Harold Tan, Director (Real Estate Advisory), VestAsia Group.

Trainer, Certificate in the Marketing of Commercial Properties & Various CPD Courses

B Sc (Hons)(Real Estate),  MA (Business Admin), MICSC, ACTA

Harold Tan has over 35 years of experience in real estate covering both the public and private sectors. He started his career as a valuer in Jurong Town Corporation (JTC) and became JTC’s first Overseas Merit Scholar, where he learned about Strategic Marketing and Professional Personal Selling while doing his MBA in the USA.

When he returned, Harold was assigned to market the Singapore Science Park and was promoted to become the first GM of TechParks Pte LTD which eventually became Ascendas. Over the years, he has taken on senior positions in investment, real estate development as well as international consultancy companies (Jones Lang LaSalle) where he had to market and “sell” ideas, new products and services to corporates such as GIC, Hong Kong Land, Goldman Sachs, Capitaland, ING Real Estate, Prada, Sephora, Body Shop etc.

He walks the talk and continues to use the selling techniques in this class to convince clients – individuals and institutions – to adopt new ideas, paradigm shifts and repositioning of brands and products to meet their business objectives. This is a programme based on tried and tested business principles and a sound understanding of human behaviors and decision-making that will open your mind to a better understanding of how people “buy” into your ideas, products and services.

Expected Learning Outcome(s):

Participants learn various aspects of commercial real estate sales including statutory zoning and use; how supply and demand factors affect pricing and market conditions of the office strata-titled units and shophouses and the necessary documentation of the sale of the commercial properties.

Course Synopsis:

• The zoning and use of Commercial Properties under Master Plan

• Commercial properties as investment and concept of financial leverage

• Strata-titled office and conservation shop houses investments in recent years and case study of commercial sale

• Sale of Commercial Properties for completed properties and those under Sale of Commercial Properties Act for properties under construction

Course Objective(s):

The sale of Commercial Properties has become a popular subject from 2010 and remains so, with the shifting of investment focus from residential properties to commercial properties (office space and shop units) with the introduction of anti-speculative measures in the residential property market and low-interest rate environment. The investing public continues to find property a viable source of investments besides fixed deposits, equity, funds and gold.

The key objective of this module is to fulfill the needs of many salespersons venturing into the sale of commercial properties and to ensure that estate agents and their salespersons understand the specific needs and demands of investors and owner-occupiers of office and shop units when purchasing commercial properties.

About the Trainer

Harold Tan, Director (Real Estate Advisory), VestAsia Group.

Trainer, Certificate in the Marketing of Commercial Properties & Various CPD Courses

B Sc (Hons)(Real Estate),  MA (Business Admin), MICSC, ACTA

Harold Tan has over 35 years of experience in real estate covering both the public and private sectors. He started his career as a valuer in Jurong Town Corporation (JTC) and became JTC’s first Overseas Merit Scholar, where he learned about Strategic Marketing and Professional Personal Selling while doing his MBA in the USA.

When he returned, Harold was assigned to market the Singapore Science Park and was promoted to become the first GM of TechParks Pte LTD which eventually became Ascendas. Over the years, he has taken on senior positions in investment, real estate development as well as international consultancy companies (Jones Lang LaSalle) where he had to market and “sell” ideas, new products and services to corporates such as GIC, Hong Kong Land, Goldman Sachs, Capitaland, ING Real Estate, Prada, Sephora, Body Shop etc.

He walks the talk and continues to use the selling techniques in this class to convince clients – individuals and institutions – to adopt new ideas, paradigm shifts and repositioning of brands and products to meet their business objectives. This is a programme based on tried and tested business principles and a sound understanding of human behaviors and decision-making that will open your mind to a better understanding of how people “buy” into your ideas, products and services.

Expected Learning Outcome(s):

Participants learn various aspects of commercial real estate sales including statutory zoning and use; how supply and demand factors affect pricing and market conditions of the office strata-titled units and shophouses and the necessary documentation of the sale of the commercial properties.

Course Synopsis:

• The zoning and use of Commercial Properties under Master Plan

• Commercial properties as investment and concept of financial leverage

• Strata-titled office and conservation shop houses investments in recent years and case study of commercial sale

• Sale of Commercial Properties for completed properties and those under Sale of Commercial Properties Act for properties under construction

Course Objective(s):

The sale of Commercial Properties has become a popular subject from 2010 and remains so, with the shifting of investment focus from residential properties to commercial properties (office space and shop units) with the introduction of anti-speculative measures in the residential property market and low-interest rate environment. The investing public continues to find property a viable source of investments besides fixed deposits, equity, funds and gold.

The key objective of this module is to fulfill the needs of many salespersons venturing into the sale of commercial properties and to ensure that estate agents and their salespersons understand the specific needs and demands of investors and owner-occupiers of office and shop units when purchasing commercial properties.

About the Trainer

Harold Tan, Director (Real Estate Advisory), VestAsia Group.

Trainer, Certificate in the Marketing of Commercial Properties & Various CPD Courses

B Sc (Hons)(Real Estate),  MA (Business Admin), MICSC, ACTA

Harold Tan has over 35 years of experience in real estate covering both the public and private sectors. He started his career as a valuer in Jurong Town Corporation (JTC) and became JTC’s first Overseas Merit Scholar, where he learned about Strategic Marketing and Professional Personal Selling while doing his MBA in the USA.

When he returned, Harold was assigned to market the Singapore Science Park and was promoted to become the first GM of TechParks Pte LTD which eventually became Ascendas. Over the years, he has taken on senior positions in investment, real estate development as well as international consultancy companies (Jones Lang LaSalle) where he had to market and “sell” ideas, new products and services to corporates such as GIC, Hong Kong Land, Goldman Sachs, Capitaland, ING Real Estate, Prada, Sephora, Body Shop etc.

He walks the talk and continues to use the selling techniques in this class to convince clients – individuals and institutions – to adopt new ideas, paradigm shifts and repositioning of brands and products to meet their business objectives. This is a programme based on tried and tested business principles and a sound understanding of human behaviors and decision-making that will open your mind to a better understanding of how people “buy” into your ideas, products and services.

CPD Category: Professional (2 CPD credits awarded)

Course Duration: 2.5 hours

Course Synopsis:

This seminar will cover: –

• Planning Concepts.
• Landscape of Singapore Before Concept Plan.
• Introduction to Concept Plan
• Read and look out for important information in Master Plan
• Case Study – Misrepresentation of Master Plan
• Past & Future Development of Singapore Landscape
• Property Prices

Expected Learning Outcome:

• Introduction of Concept Plan.
• Understand Master Plan & the planning framework set by Urban Redevelopment Authority (URA).
• Learn how to read Master Plan and apply correctly to avoid misrepresentation through the case studies.
• Study the Master Plan and its impact on property transactions.
• Understand the Master Plan and its future development of Singapore. Both past and present.

About the Trainer

Harold Tan

Director (Real Estate Advisory), VestAsia Group.

Trainer, Certificate in the Marketing of Commercial Properties & Various CPD Courses

B Sc (Hons)(Real Estate),  MA (Business Admin), MICSC, ACTA

Harold Tan has over 35 years of experience in real estate covering both the public and private sectors. He started his career as a valuer in Jurong Town Corporation (JTC) and became JTC’s first Overseas Merit Scholar, where he learned about Strategic Marketing and Professional Personal Selling while doing his MBA in the USA.

When he returned, Harold was assigned to market the Singapore Science Park and was promoted to become the first GM of TechParks Pte LTD which eventually became Ascendas. Over the years, he has taken on senior positions in investment, real estate development as well as international consultancy companies (Jones Lang LaSalle) where he had to market and “sell” ideas, new products and services to corporates such as GIC, Hong Kong Land, Goldman Sachs, Capitaland, ING Real Estate, Prada, Sephora, Body Shop etc.

He walks the talk and continues to use the selling techniques in this class to convince clients – individuals and institutions – to adopt new ideas, paradigm shifts and repositioning of brands and products to meet their business objectives. This is a programme based on tried and tested business principles and a sound understanding of human behaviors and decision-making that will open your mind to a better understanding of how people “buy” into your ideas, products and services.

CPD Category: Professional (2 CPD credits awarded)

Course Duration: 2.5 hours

Course Synopsis:

This seminar will cover: –

• Planning Concepts.
• Landscape of Singapore Before Concept Plan.
• Introduction to Concept Plan
• Read and look out for important information in Master Plan
• Case Study – Misrepresentation of Master Plan
• Past & Future Development of Singapore Landscape
• Property Prices

Expected Learning Outcome:

• Introduction of Concept Plan.
• Understand Master Plan & the planning framework set by Urban Redevelopment Authority (URA).
• Learn how to read Master Plan and apply correctly to avoid misrepresentation through the case studies.
• Study the Master Plan and its impact on property transactions.
• Understand the Master Plan and its future development of Singapore. Both past and present.

About the Trainer

Harold Tan

Director (Real Estate Advisory), VestAsia Group.

Trainer, Certificate in the Marketing of Commercial Properties & Various CPD Courses

B Sc (Hons)(Real Estate),  MA (Business Admin), MICSC, ACTA

Harold Tan has over 35 years of experience in real estate covering both the public and private sectors. He started his career as a valuer in Jurong Town Corporation (JTC) and became JTC’s first Overseas Merit Scholar, where he learned about Strategic Marketing and Professional Personal Selling while doing his MBA in the USA.

When he returned, Harold was assigned to market the Singapore Science Park and was promoted to become the first GM of TechParks Pte LTD which eventually became Ascendas. Over the years, he has taken on senior positions in investment, real estate development as well as international consultancy companies (Jones Lang LaSalle) where he had to market and “sell” ideas, new products and services to corporates such as GIC, Hong Kong Land, Goldman Sachs, Capitaland, ING Real Estate, Prada, Sephora, Body Shop etc.

He walks the talk and continues to use the selling techniques in this class to convince clients – individuals and institutions – to adopt new ideas, paradigm shifts and repositioning of brands and products to meet their business objectives. This is a programme based on tried and tested business principles and a sound understanding of human behaviors and decision-making that will open your mind to a better understanding of how people “buy” into your ideas, products and services.

CPD Category: Professional (2 CPD credits awarded)

Course Duration: 2.5 hours

Course Synopsis:

This seminar will cover: –

• Planning Concepts.
• Landscape of Singapore Before Concept Plan.
• Introduction to Concept Plan
• Read and look out for important information in Master Plan
• Case Study – Misrepresentation of Master Plan
• Past & Future Development of Singapore Landscape
• Property Prices

Expected Learning Outcome:

• Introduction of Concept Plan.
• Understand Master Plan & the planning framework set by Urban Redevelopment Authority (URA).
• Learn how to read Master Plan and apply correctly to avoid misrepresentation through the case studies.
• Study the Master Plan and its impact on property transactions.
• Understand the Master Plan and its future development of Singapore. Both past and present.

About the Trainer

Harold Tan

Director (Real Estate Advisory), VestAsia Group.

Trainer, Certificate in the Marketing of Commercial Properties & Various CPD Courses

B Sc (Hons)(Real Estate),  MA (Business Admin), MICSC, ACTA

Harold Tan has over 35 years of experience in real estate covering both the public and private sectors. He started his career as a valuer in Jurong Town Corporation (JTC) and became JTC’s first Overseas Merit Scholar, where he learned about Strategic Marketing and Professional Personal Selling while doing his MBA in the USA.

When he returned, Harold was assigned to market the Singapore Science Park and was promoted to become the first GM of TechParks Pte LTD which eventually became Ascendas. Over the years, he has taken on senior positions in investment, real estate development as well as international consultancy companies (Jones Lang LaSalle) where he had to market and “sell” ideas, new products and services to corporates such as GIC, Hong Kong Land, Goldman Sachs, Capitaland, ING Real Estate, Prada, Sephora, Body Shop etc.

He walks the talk and continues to use the selling techniques in this class to convince clients – individuals and institutions – to adopt new ideas, paradigm shifts and repositioning of brands and products to meet their business objectives. This is a programme based on tried and tested business principles and a sound understanding of human behaviors and decision-making that will open your mind to a better understanding of how people “buy” into your ideas, products and services.

Generic Category: Creative Thinking (2  CPD credits awarded, subject to KEO’s approval)

Course Duration: 2.5 hours

Course Synopsis:

Property purchases and leases involve substantial amounts of money.  To make an informed and wise decision, real estate salespersons can help clients make decisions by showing them the market yield for such properties.  When dealing with companies and business people (particularly for commercial and industrial transactions), companies calculate various rates of return for owning property.

What is gross yield versus net yield? How is rate of return calculated?  What is the difference between ROE (Return on Equity) versus ROI (Return on Investment)?  What is IRR (Internal Rate of Return) and NPV (Net Present Value)?  How are they used? Why are they important to property investors and purchasers?

This CPD module is an introductory module which provide the essentials about these financial indicators used in real estate.  It explains how these numbers are derived, how to use them and what are the limitations of each type of indicator.

This course is intended for people who do not have a background knowledge of real estate financial indicators.  It is an essential core topic that all real estate salespersons should know because every buyer needs to know the market yield of his property versus its bank loan interest rate to determine whether he is in negative gearing before making the decision to purchase.  Other than yield, the other measures are useful tools for salespersons to help companies assess the financial attractiveness of the properties that they are considering before committing to buying or selling them.

Course Objective(s):

The objective of this course is to train real estate salespersons in the key financial indicators that are used in real estate so that they develop competency in understanding and using them in real estate transactions.  These indicators are: –

1. Gross Yield
2. Net Yield
3. Average Rate of Return (ARR)
4. Return on Investment (ROI)
5. Return on Equity (ROE)
6. Payback Period
7. Internal Rate of Return (IRR)
8. Net Present Value (NPV)

Learning Outcome(s):

After the course, participants should understand and be able to calculate: –

1. Gross Yield
2. Net Yield
3. Average Rate of Return (ARR)
4. Return on Investment (ROI)
5. Return on Equity (ROE)
6. Payback Period
7. Internal Rate of Return (IRR)
8. Net Present Value (NPV)

•   To appreciate the advantages and limitations of each type of measure.
•   To appreciate how these measures are used to assess the financial performance of properties.

ABOUT THE TRAINER

Harold Tan

Director (Real Estate Advisory), VestAsia Group.

Trainer, Certificate in the Marketing of Commercial Properties & Various CPD Courses

B Sc (Hons)(Real Estate),  MA (Business Admin), MICSC, ACTA

Harold Tan is the Director of Real Estate Advisory at VestAsia Group. He advises companies on all aspects of property development and helps them prepare to set up real estate fund management and REITs.  He has experience in computing and using the various financial indicators in real estate for feaseability studies in his advisory for work for various companies such as Capitaland, Keppel Land, Frasers Centrepoint, Noel International, ING Real Estate and GIC.

He has over 35 years of experience in the real estate industry spanning the mixed-use commercial developments, shopping mall developments, hospitality (serviced apartments), hi-tech business parks and mega integrated townships. His experience covers all the sectors of the property market – residential, retail, office, industrial and hospitality. He provides real estate advice, development and investment strategies for property developers and investors in the Asia-Pacific region.

 Harold was previously a professor at the National University of Singapore. He taught classes in real estate market analysis, investments & developments, urban planning and business ethics for postgraduate and undergraduate students.  In addition, he conducted customized programs for corporations such as Capitaland, Colliers International, Jones Lang LaSalle, and the Temasek Wealth Management Institute. He was conferred the NUS Teaching Excellence Award by the university.  He continues to teach by way of conducting training programmes for management staff and high-level executive programmes and is a sought-after trainer for professional managers. He has taught at Dubai Real Estate Institute, Asian Institute of Management and the International Council of Shopping Centers.

Prior to teaching at the university, Harold spent many years in senior management positions in various companies that invest in shopping malls. He was the General Manager of Centrepoint, a successful shopping mall in Singapore. He has managed all aspects of mall development and operation, including planning, site selection, design specification, refurbishment and repositioning projects, marketing and leasing, revamping and restructuring, joint-venture development, investment and asset management of various mixed use projects in Asia-Pacific including countries such as China, India, Indonesia and Vietnam.

He has worked closely with top Asian companies that invest and manage commercial properties, such as Centrepoint (Singapore), Capitaland (Singapore), Asian Mall Management (Singapore), Great World Group (Hong Kong), Bombay Dyeing (India), Ciputra Group (Indonesia) and Sama Dubai (Dubai, UAE).   He now actively provides strategic analysis and consulting services to companies such as EDIS, JVA Corporation and Noel Gifts International.

Generic Category: Creative Thinking (2  CPD credits awarded, subject to KEO’s approval)

Course Duration: 2.5 hours

Course Synopsis:

Property purchases and leases involve substantial amounts of money.  To make an informed and wise decision, real estate salespersons can help clients make decisions by showing them the market yield for such properties.  When dealing with companies and business people (particularly for commercial and industrial transactions), companies calculate various rates of return for owning property.

What is gross yield versus net yield? How is rate of return calculated?  What is the difference between ROE (Return on Equity) versus ROI (Return on Investment)?  What is IRR (Internal Rate of Return) and NPV (Net Present Value)?  How are they used? Why are they important to property investors and purchasers?

This CPD module is an introductory module which provide the essentials about these financial indicators used in real estate.  It explains how these numbers are derived, how to use them and what are the limitations of each type of indicator.

This course is intended for people who do not have a background knowledge of real estate financial indicators.  It is an essential core topic that all real estate salespersons should know because every buyer needs to know the market yield of his property versus its bank loan interest rate to determine whether he is in negative gearing before making the decision to purchase.  Other than yield, the other measures are useful tools for salespersons to help companies assess the financial attractiveness of the properties that they are considering before committing to buying or selling them.

Course Objective(s):

The objective of this course is to train real estate salespersons in the key financial indicators that are used in real estate so that they develop competency in understanding and using them in real estate transactions.  These indicators are: –

1. Gross Yield
2. Net Yield
3. Average Rate of Return (ARR)
4. Return on Investment (ROI)
5. Return on Equity (ROE)
6. Payback Period
7. Internal Rate of Return (IRR)
8. Net Present Value (NPV)

Learning Outcome(s):

After the course, participants should understand and be able to calculate: –

1. Gross Yield
2. Net Yield
3. Average Rate of Return (ARR)
4. Return on Investment (ROI)
5. Return on Equity (ROE)
6. Payback Period
7. Internal Rate of Return (IRR)
8. Net Present Value (NPV)

•   To appreciate the advantages and limitations of each type of measure.
•   To appreciate how these measures are used to assess the financial performance of properties.

ABOUT THE TRAINER

Harold Tan

Director (Real Estate Advisory), VestAsia Group.

Trainer, Certificate in the Marketing of Commercial Properties & Various CPD Courses

B Sc (Hons)(Real Estate),  MA (Business Admin), MICSC, ACTA

Harold Tan is the Director of Real Estate Advisory at VestAsia Group. He advises companies on all aspects of property development and helps them prepare to set up real estate fund management and REITs.  He has experience in computing and using the various financial indicators in real estate for feaseability studies in his advisory for work for various companies such as Capitaland, Keppel Land, Frasers Centrepoint, Noel International, ING Real Estate and GIC.

He has over 35 years of experience in the real estate industry spanning the mixed-use commercial developments, shopping mall developments, hospitality (serviced apartments), hi-tech business parks and mega integrated townships. His experience covers all the sectors of the property market – residential, retail, office, industrial and hospitality. He provides real estate advice, development and investment strategies for property developers and investors in the Asia-Pacific region.

 Harold was previously a professor at the National University of Singapore. He taught classes in real estate market analysis, investments & developments, urban planning and business ethics for postgraduate and undergraduate students.  In addition, he conducted customized programs for corporations such as Capitaland, Colliers International, Jones Lang LaSalle, and the Temasek Wealth Management Institute. He was conferred the NUS Teaching Excellence Award by the university.  He continues to teach by way of conducting training programmes for management staff and high-level executive programmes and is a sought-after trainer for professional managers. He has taught at Dubai Real Estate Institute, Asian Institute of Management and the International Council of Shopping Centers.

Prior to teaching at the university, Harold spent many years in senior management positions in various companies that invest in shopping malls. He was the General Manager of Centrepoint, a successful shopping mall in Singapore. He has managed all aspects of mall development and operation, including planning, site selection, design specification, refurbishment and repositioning projects, marketing and leasing, revamping and restructuring, joint-venture development, investment and asset management of various mixed use projects in Asia-Pacific including countries such as China, India, Indonesia and Vietnam.

He has worked closely with top Asian companies that invest and manage commercial properties, such as Centrepoint (Singapore), Capitaland (Singapore), Asian Mall Management (Singapore), Great World Group (Hong Kong), Bombay Dyeing (India), Ciputra Group (Indonesia) and Sama Dubai (Dubai, UAE).   He now actively provides strategic analysis and consulting services to companies such as EDIS, JVA Corporation and Noel Gifts International.

Generic Category: Creative Thinking (2  CPD credits awarded, subject to KEO’s approval)

Course Duration: 2.5 hours

Course Synopsis:

Property purchases and leases involve substantial amounts of money.  To make an informed and wise decision, real estate salespersons can help clients make decisions by showing them the market yield for such properties.  When dealing with companies and business people (particularly for commercial and industrial transactions), companies calculate various rates of return for owning property.

What is gross yield versus net yield? How is rate of return calculated?  What is the difference between ROE (Return on Equity) versus ROI (Return on Investment)?  What is IRR (Internal Rate of Return) and NPV (Net Present Value)?  How are they used? Why are they important to property investors and purchasers?

This CPD module is an introductory module which provide the essentials about these financial indicators used in real estate.  It explains how these numbers are derived, how to use them and what are the limitations of each type of indicator.

This course is intended for people who do not have a background knowledge of real estate financial indicators.  It is an essential core topic that all real estate salespersons should know because every buyer needs to know the market yield of his property versus its bank loan interest rate to determine whether he is in negative gearing before making the decision to purchase.  Other than yield, the other measures are useful tools for salespersons to help companies assess the financial attractiveness of the properties that they are considering before committing to buying or selling them.

Course Objective(s):

The objective of this course is to train real estate salespersons in the key financial indicators that are used in real estate so that they develop competency in understanding and using them in real estate transactions.  These indicators are: –

1. Gross Yield
2. Net Yield
3. Average Rate of Return (ARR)
4. Return on Investment (ROI)
5. Return on Equity (ROE)
6. Payback Period
7. Internal Rate of Return (IRR)
8. Net Present Value (NPV)

Learning Outcome(s):

After the course, participants should understand and be able to calculate: –

1. Gross Yield
2. Net Yield
3. Average Rate of Return (ARR)
4. Return on Investment (ROI)
5. Return on Equity (ROE)
6. Payback Period
7. Internal Rate of Return (IRR)
8. Net Present Value (NPV)

•   To appreciate the advantages and limitations of each type of measure.
•   To appreciate how these measures are used to assess the financial performance of properties.

ABOUT THE TRAINER

Harold Tan

Director (Real Estate Advisory), VestAsia Group.

Trainer, Certificate in the Marketing of Commercial Properties & Various CPD Courses

B Sc (Hons)(Real Estate),  MA (Business Admin), MICSC, ACTA

Harold Tan is the Director of Real Estate Advisory at VestAsia Group. He advises companies on all aspects of property development and helps them prepare to set up real estate fund management and REITs.  He has experience in computing and using the various financial indicators in real estate for feaseability studies in his advisory for work for various companies such as Capitaland, Keppel Land, Frasers Centrepoint, Noel International, ING Real Estate and GIC.

He has over 35 years of experience in the real estate industry spanning the mixed-use commercial developments, shopping mall developments, hospitality (serviced apartments), hi-tech business parks and mega integrated townships. His experience covers all the sectors of the property market – residential, retail, office, industrial and hospitality. He provides real estate advice, development and investment strategies for property developers and investors in the Asia-Pacific region.

 Harold was previously a professor at the National University of Singapore. He taught classes in real estate market analysis, investments & developments, urban planning and business ethics for postgraduate and undergraduate students.  In addition, he conducted customized programs for corporations such as Capitaland, Colliers International, Jones Lang LaSalle, and the Temasek Wealth Management Institute. He was conferred the NUS Teaching Excellence Award by the university.  He continues to teach by way of conducting training programmes for management staff and high-level executive programmes and is a sought-after trainer for professional managers. He has taught at Dubai Real Estate Institute, Asian Institute of Management and the International Council of Shopping Centers.

Prior to teaching at the university, Harold spent many years in senior management positions in various companies that invest in shopping malls. He was the General Manager of Centrepoint, a successful shopping mall in Singapore. He has managed all aspects of mall development and operation, including planning, site selection, design specification, refurbishment and repositioning projects, marketing and leasing, revamping and restructuring, joint-venture development, investment and asset management of various mixed use projects in Asia-Pacific including countries such as China, India, Indonesia and Vietnam.

He has worked closely with top Asian companies that invest and manage commercial properties, such as Centrepoint (Singapore), Capitaland (Singapore), Asian Mall Management (Singapore), Great World Group (Hong Kong), Bombay Dyeing (India), Ciputra Group (Indonesia) and Sama Dubai (Dubai, UAE).   He now actively provides strategic analysis and consulting services to companies such as EDIS, JVA Corporation and Noel Gifts International.

Connecting and Building Trust with High Net Worth Individuals (HNWIs)

Generic Category: Communication (2  CPD credits awarded, subject to KEO’s approval)

Course Duration: 2.5 hours

Funding available: Nil

Course Outline

Part 1: Understanding High Net Worth Individuals
- Definition and characteristics of HNWIs
- Psychology and motivations of HNWIs
- Identifying the needs and expectations of HNWIs

Part 2: Building Rapport and Authentic Connections
- The importance of authenticity in connecting with HNWIs
- Effective communication strategies for building rapport
- Leveraging emotional intelligence in interactions with HNWIs

Part 3: Cultivating Trust and Credibility
- The role of trust in relationships with HNWIs
- Establishing credibility and expertise
- Handling sensitive information with discretion and confidentiality

Part 4: Tailoring Services to HNWIs
- Customizing services to meet the unique needs of HNWIs
- Providing personalized experiences and solutions
- Anticipating and addressing potential challenges and concerns

Part 5: Managing Long-Term Relationships
- Strategies for nurturing long-term relationships with HNWIs
- Proactive relationship management and client retention
- Continuously adding value and exceeding expectations

Course Synopsis

This course aims to equip participants with the skills and strategies necessary to effectively connect with and build trust among High-Net-Worth Individuals (HNWIs). Recognizing the unique needs, preferences, and expectations of HNWIs, the course delves into various aspects of communication, relationship-building, and trust-establishing techniques tailored to this demographic. Participants will gain insights into the psychology of HNWIs, understand the importance of authenticity and discretion, and learn practical approaches to cultivate meaningful connections and foster long-term trust-based relationships.

ABOUT THE TRAINER

Bernard Soo

Connecting and Building Trust with High Net Worth Individuals (HNWIs)

Generic Category: Communication (2  CPD credits awarded, subject to KEO’s approval)

Course Duration: 2.5 hours

Funding available: Nil

Course Outline

Part 1: Understanding High Net Worth Individuals
- Definition and characteristics of HNWIs
- Psychology and motivations of HNWIs
- Identifying the needs and expectations of HNWIs

Part 2: Building Rapport and Authentic Connections
- The importance of authenticity in connecting with HNWIs
- Effective communication strategies for building rapport
- Leveraging emotional intelligence in interactions with HNWIs

Part 3: Cultivating Trust and Credibility
- The role of trust in relationships with HNWIs
- Establishing credibility and expertise
- Handling sensitive information with discretion and confidentiality

Part 4: Tailoring Services to HNWIs
- Customizing services to meet the unique needs of HNWIs
- Providing personalized experiences and solutions
- Anticipating and addressing potential challenges and concerns

Part 5: Managing Long-Term Relationships
- Strategies for nurturing long-term relationships with HNWIs
- Proactive relationship management and client retention
- Continuously adding value and exceeding expectations

Course Synopsis

This course aims to equip participants with the skills and strategies necessary to effectively connect with and build trust among High-Net-Worth Individuals (HNWIs). Recognizing the unique needs, preferences, and expectations of HNWIs, the course delves into various aspects of communication, relationship-building, and trust-establishing techniques tailored to this demographic. Participants will gain insights into the psychology of HNWIs, understand the importance of authenticity and discretion, and learn practical approaches to cultivate meaningful connections and foster long-term trust-based relationships.

ABOUT THE TRAINER

Bernard Soo

CPD Category: Professional (2 CPD credits awarded)

Course Duration: 3.0 hours

Course Synopsis

The real estate business is often fraught with legal pitfalls that may potentially affect the career of Real Estate Salespersons. It is therefore important for Real Estate Salespersons to learn what these legal pitfalls are so as to avoid falling foul of them. Amongst other benefits, this course will allow the participants to explore and have a clear understanding of what the common legal pitfalls are, how to navigate or avoid them and the various dispute resolution methods if they fall into these pitfalls.

In particular, the participants will learn what are legal misrepresentation, legal pitfalls associated with the grant of the option to purchase, payment of commission, delay and failure to complete the sale and purchase transaction and professional misconduct.

This highly relevant and practical course will also discuss the various methods in avoiding or tackling these legal pitfalls, including the use of negotiation, mediation, arbitration and litigation.

Expected Learning Outcome(s):

After attending the course, the Real Estate Salespersons should possess comprehensive understanding on the common legal pitfalls encountered in their profession and also learnt the various dispute resolution methods available. The Real Estate Salespersons should be equipped with the relevant knowledge to identify and avoid these problems and how to effectively manage and resolve these problems through the use of negotiation, mediation, arbitration or litigation method.

The course participants will also learn about the complaint process of the Council of Estate Agents.

About the Trainer

Patrick Tan, Chief Executive Officer of Fortis Law Corporation

Mr Patrick Tan is the Founder and Chief Executive Officer of the law firm M/s Fortis Law Corporation. He specializes in commercial litigation and dispute resolution, wealth and legacy management, and real estate. He is an Advocate & Solicitor of the Supreme Court of Singapore, Commissioner for Oaths, a Fellow with the Singapore Institute of Arbitrators, and an accredited Mediator, appointed by the Singapore Mediation Centre and the Primary Dispute Resolution Centre of the Subordinate Courts of Singapore.

Patrick holds a LL.B (Hons) at the University of Nottingham. He received top honours, clinching several academic prizes in land law, company law and partnership law. Whilst at Nottingham, he served as an editor on the editorial boards of the University’s law society and Malaysian and Singaporean Society.

CPD Category: Professional (2 CPD credits awarded)

Course Duration: 3.0 hours

Course Synopsis

The real estate business is often fraught with legal pitfalls that may potentially affect the career of Real Estate Salespersons. It is therefore important for Real Estate Salespersons to learn what these legal pitfalls are so as to avoid falling foul of them. Amongst other benefits, this course will allow the participants to explore and have a clear understanding of what the common legal pitfalls are, how to navigate or avoid them and the various dispute resolution methods if they fall into these pitfalls.

In particular, the participants will learn what are legal misrepresentation, legal pitfalls associated with the grant of the option to purchase, payment of commission, delay and failure to complete the sale and purchase transaction and professional misconduct.

This highly relevant and practical course will also discuss the various methods in avoiding or tackling these legal pitfalls, including the use of negotiation, mediation, arbitration and litigation.

Expected Learning Outcome(s):

After attending the course, the Real Estate Salespersons should possess comprehensive understanding on the common legal pitfalls encountered in their profession and also learnt the various dispute resolution methods available. The Real Estate Salespersons should be equipped with the relevant knowledge to identify and avoid these problems and how to effectively manage and resolve these problems through the use of negotiation, mediation, arbitration or litigation method.

The course participants will also learn about the complaint process of the Council of Estate Agents.

About the Trainer

Patrick Tan, Chief Executive Officer of Fortis Law Corporation

Mr Patrick Tan is the Founder and Chief Executive Officer of the law firm M/s Fortis Law Corporation. He specializes in commercial litigation and dispute resolution, wealth and legacy management, and real estate. He is an Advocate & Solicitor of the Supreme Court of Singapore, Commissioner for Oaths, a Fellow with the Singapore Institute of Arbitrators, and an accredited Mediator, appointed by the Singapore Mediation Centre and the Primary Dispute Resolution Centre of the Subordinate Courts of Singapore.

Patrick holds a LL.B (Hons) at the University of Nottingham. He received top honours, clinching several academic prizes in land law, company law and partnership law. Whilst at Nottingham, he served as an editor on the editorial boards of the University’s law society and Malaysian and Singaporean Society.

CPD Category: Professional (2 CPD credits awarded)

Course Duration: 3.0 hours

Course Synopsis

Latest legal landscape relating to real estate in Singapore. Covering the latest round of cooling measures affecting real estate transactions and the implications on the various methods of transfer of ownership, if any.

Expected Learning Outcome(s):

• Latest legal landscape relating to real estate in Singapore.
• Latest government cooling measures affecting real estate transactions.
• Types of Properties for sale (Residential, Commercial or Industrial) and its implications.
• Practical considerations when selling or buying a property on behalf of the client – Granting of an Option to
Purchase and its terms and conditions.
• The different modes of transferring ownership of a property.
• By way of Sale.
• By way of Gift.
• By way of Trust.
• By way of Intestate Succession Act.
• By way of a Will.
• What are the implications for each mode?
• The importance of knowing these various modes of transfer.
• Case studies.

About the Trainer

Patrick Tan, Chief Executive Officer of Fortis Law Corporation

Mr Patrick Tan is the Founder and Chief Executive Officer of the law firm M/s Fortis Law Corporation. He specializes in commercial litigation and dispute resolution, wealth and legacy management, and real estate. He is an Advocate & Solicitor of the Supreme Court of Singapore, Commissioner for Oaths, a Fellow with the Singapore Institute of Arbitrators, and an accredited Mediator, appointed by the Singapore Mediation Centre and the Primary Dispute Resolution Centre of the Subordinate Courts of Singapore.

Patrick holds a LL.B (Hons) at the University of Nottingham. He received top honours, clinching several academic prizes in land law, company law and partnership law. Whilst at Nottingham, he served as an editor on the editorial boards of the University’s law society and Malaysian and Singaporean Society.

CPD Category: Professional (2 CPD credits awarded)

Course Duration: 3.0 hours

Course Synopsis

Expected Learning Outcomes:

The salient features of the Corruption, Drug Trafficking and other Serious Crimes (Confiscation of Benefits) Act (“CDSA”) and the Terrorism (Suppression of Financing) Act (“TSOFA”) in relation to the real estate agency industry.
The various offences and compliance requirements under these Acts, including:-

1. Offences of Assisting or Facilitating Money Laundering or Terrorism Financing;
2. Duties of Disclosure; and
3. Lodging of Suspicious Transaction Report (STR”);

   – How to identify suspicious transactions.
   – Appreciation of CEA’s Practice Circular.
   – Development of due diligence and compliance procedures.
   – Discussions and Case studies.
   – To understand the impact of the legislations concerning anti-money laundering and countering the financing of terrorism in Singapore on the real estate agency industry.
   – To appreciate the Practice Circular on the Prevention of Money Laundering and Countering the Financing of Terrorism issued by CEA on 22 Nov 2013.
   – To appreciate the legal obligations placed on estate agents and the salespersons by these legislations.
   – To appreciate the appropriate measures and procedures to be taken in the course of doing estate duty work.

About the Trainer

Mr Patrick Tan

Mr Patrick Tan is the Founder and Chief Executive Officer of the law firm M/s Fortis Law Corporation. He specializes in commercial litigation and dispute resolution, wealth and legacy management, and real estate. He is an Advocate & Solicitor of the Supreme Court of Singapore, Commissioner for Oaths, a Fellow with the Singapore Institute of Arbitrators, and an accredited Mediator, appointed by the Singapore Mediation Centre and the Primary Dispute Resolution Centre of the Subordinate Courts of Singapore.

Patrick holds a LL.B (Hons) at the University of Nottingham. He received top honours, clinching several academic prizes in land law, company law and partnership law. Whilst at Nottingham, he served as an editor on the editorial boards of the University’s law society and Malaysian and Singaporean Society.

CPD Category: Professional (2 CPD credits awarded)

Course Duration: 3.0 hours

Course Synopsis

Expected Learning Outcomes:

The salient features of the Corruption, Drug Trafficking and other Serious Crimes (Confiscation of Benefits) Act (“CDSA”) and the Terrorism (Suppression of Financing) Act (“TSOFA”) in relation to the real estate agency industry.
The various offences and compliance requirements under these Acts, including:-

1. Offences of Assisting or Facilitating Money Laundering or Terrorism Financing;
2. Duties of Disclosure; and
3. Lodging of Suspicious Transaction Report (STR”);

   – How to identify suspicious transactions.
   – Appreciation of CEA’s Practice Circular.
   – Development of due diligence and compliance procedures.
   – Discussions and Case studies.
   – To understand the impact of the legislations concerning anti-money laundering and countering the financing of terrorism in Singapore on the real estate agency industry.
   – To appreciate the Practice Circular on the Prevention of Money Laundering and Countering the Financing of Terrorism issued by CEA on 22 Nov 2013.
   – To appreciate the legal obligations placed on estate agents and the salespersons by these legislations.
   – To appreciate the appropriate measures and procedures to be taken in the course of doing estate duty work.

About the Trainer

Mr Patrick Tan

Mr Patrick Tan is the Founder and Chief Executive Officer of the law firm M/s Fortis Law Corporation. He specializes in commercial litigation and dispute resolution, wealth and legacy management, and real estate. He is an Advocate & Solicitor of the Supreme Court of Singapore, Commissioner for Oaths, a Fellow with the Singapore Institute of Arbitrators, and an accredited Mediator, appointed by the Singapore Mediation Centre and the Primary Dispute Resolution Centre of the Subordinate Courts of Singapore.

Patrick holds a LL.B (Hons) at the University of Nottingham. He received top honours, clinching several academic prizes in land law, company law and partnership law. Whilst at Nottingham, he served as an editor on the editorial boards of the University’s law society and Malaysian and Singaporean Society.

Revolutionize Your Real Estate Business with Generative AI (REAI)*

* Please note that you will need a laptop for the hands-on exercises

Generic Category: Digital Fluency (2  CPD credits awarded, subject to KEO's approval)

Course Duration: 3 hours

Funding available: Nil

Synopsis:

The real estate industry is on the brink of a technological revolution, and Generative AI (GenAI) is the driving force. With its ability to create human-quality text, images, and videos even code, GenAI is poised to reshape the way we buy, sell, and manage properties. Are you ready to harness the power of GenAI to outshine your competition?

Join us for a 3-hour workshop where you'll:

1. Unlock the Potential: Discover innovative ways to enhance your real estate services with GenAI.
2. Hands-On Experience: Dive deep into practical applications of various GenAI tools.
3. Create Your Own AI: Learn to build custom chatbots and AI assistants to streamline your workflow.
4. Future-Proof Your Business: Gain insights into the future of real estate and how GenAI can help you stay ahead with our Competency Roadmap for Generative AI

The best part about the workshop is that no coding or programming knowledge is required!

*Workshop Agenda:
Part 1: The Power of GenAI
Understanding GenAI and Large Language Models
Assessing Your GenAI Maturity

Part 2: Supercharge Your Productivity
Leveraging GenAI for Enhanced Productivity and Learning
Hands-on Training with GenAI Tools

Break

Part 3: Build Your AI Toolkit
Creating Intelligent Chatbots and AI Assistants
Developing a GenAI Competency Roadmap

Don't miss this opportunity to revolutionize your real estate business.

ABOUT THE TRAINER

Shaun Jarmen, Industry Development Manager

Shaun has supported over 40 organisations in their data protection compliance journey and worked with senior management and data protection officers across property, financial, retail and logistics industry.

His privacy credentials include qualifications from Open Compliance Ethics Group & EXIN - the GRC Processional (GRCP), GRC Audit and the Integrated Data Privacy Professional (IDPP) Certification. He was educated at Singapore Management University (SMU) and graduated with an Advanced Diploma in Data Protection and Advanced Diploma in Data Governance.

Customer Journey Mapping

Generic Category: Customer Orientation (2 CPD credits awarded, subject to KEO’s approval)

Course Duration: 3 hours

Funding available: Nil

Synopsis:

This course empowers real estate professionals to refine their customer interactions by mastering customer journey mapping. By understanding and optimizing every touchpoint, agents can enhance client satisfaction, loyalty, and ultimately, their business success.

Why Attend:

Real estate transactions are deeply personal and emotionally charged experiences. Understanding the customer journey allows agents to anticipate client needs, address pain points proactively, and provide a seamless experience that differentiates them from competitors.

This course is essential for agents who want to build long-term relationships and elevate their client service.

Key Learning Points: 

– Understanding the Customer Journey: Gain insights into the different stages of a customer’s journey in real estate, from initial contact to post-sale services.

– Mapping Techniques: Learn step-by-step techniques to create detailed journey maps that reflect the client’s emotional and practical needs at each stage.

– Analyzing Touchpoints: Identify critical touchpoints where customer experience can be enhanced, leading to higher satisfaction and retention rates.

– Optimizing the Journey: Use the journey map to streamline processes, remove friction, and create a more engaging customer experience.

– Case Studies: Analyze successful journey maps from leading real estate firms, gaining insights into best practices.

Activities: Participants will collaborate to create journey maps tailored to different buyer personas, including first-time homebuyers, investors, and luxury property clients, followed by peer evaluations and discussions.

ABOUT THE TRAINER

Pat Mun Fai

Mr Pat is a Management and Marketing Practitioner with more than 30 years of Sales, Marketing and Business Management experience. He is experienced both in Industrial as well as FMCG products and has successfully built up world renowned brands like Motorola and Fuji Xerox here and in the region. As a practitioner, he has successfully recruited, coached, trained and developed numerous executives who have gone on to become successful managers today. Currently, he is a Senior Consultant with PMF Asia and lectures business and marketing subjects at a few leading academic institutions.

Mr Pat’s substantial experience in the business world has benefited many of the learners because he brings to his courses real life examples and workable practices that are well grounded in theoretical concepts and principles. Having managed and mentored many young people over the years, he is able to maintain an empathic yet result-oriented engagement with his learners.

Customer Journey Mapping

Generic Category: Customer Orientation (2 CPD credits awarded, subject to KEO’s approval)

Course Duration: 3 hours

Funding available: Nil

Synopsis:

This course empowers real estate professionals to refine their customer interactions by mastering customer journey mapping. By understanding and optimizing every touchpoint, agents can enhance client satisfaction, loyalty, and ultimately, their business success.

Why Attend:

Real estate transactions are deeply personal and emotionally charged experiences. Understanding the customer journey allows agents to anticipate client needs, address pain points proactively, and provide a seamless experience that differentiates them from competitors.

This course is essential for agents who want to build long-term relationships and elevate their client service.

Key Learning Points: 

– Understanding the Customer Journey: Gain insights into the different stages of a customer’s journey in real estate, from initial contact to post-sale services.

– Mapping Techniques: Learn step-by-step techniques to create detailed journey maps that reflect the client’s emotional and practical needs at each stage.

– Analyzing Touchpoints: Identify critical touchpoints where customer experience can be enhanced, leading to higher satisfaction and retention rates.

– Optimizing the Journey: Use the journey map to streamline processes, remove friction, and create a more engaging customer experience.

– Case Studies: Analyze successful journey maps from leading real estate firms, gaining insights into best practices.

Activities: Participants will collaborate to create journey maps tailored to different buyer personas, including first-time homebuyers, investors, and luxury property clients, followed by peer evaluations and discussions.

ABOUT THE TRAINER

Pat Mun Fai

Mr Pat is a Management and Marketing Practitioner with more than 30 years of Sales, Marketing and Business Management experience. He is experienced both in Industrial as well as FMCG products and has successfully built up world renowned brands like Motorola and Fuji Xerox here and in the region. As a practitioner, he has successfully recruited, coached, trained and developed numerous executives who have gone on to become successful managers today. Currently, he is a Senior Consultant with PMF Asia and lectures business and marketing subjects at a few leading academic institutions.

Mr Pat’s substantial experience in the business world has benefited many of the learners because he brings to his courses real life examples and workable practices that are well grounded in theoretical concepts and principles. Having managed and mentored many young people over the years, he is able to maintain an empathic yet result-oriented engagement with his learners.

Navigating Rental Scams in Singapore Residential Tenancy

Generic Category: Problem Solving (2  CPD credits awarded, subject to KEO’s approval)

Course Duration: 3 hours

Funding available: Nil

Synopsis:

This Generic CPD is designed to provide real estate salespersons with essential knowledge and strategies to prevent rental scams in Singapore. Sharing various case studies from the Council for Estate Agencies (CEA) and the Singapore Police Force (SPF), participants will develop a thorough understanding of the different types and methods of rental scams and property agent impersonations. This information will enable them to better assist their clients and safeguard themselves against becoming victims of such residential property scams.

Key Learning Points: 

After the session, learners will understand and able to communicate with Residential Landlords and Tenants on :

• Overview of Scams in Singapore.
• Explore Rental Scams in Singapore.
• Case studies of Rental Scams transactions.
• Understand CEA Consumer Advisory on Rental Scams.
• Understand Police Advisory on Rental Scams.

ABOUT THE TRAINER

Ivy Eyu

Ivy has been a seasoned and well-known real estate agent since 1996. An accomplished, dynamic, and client-driven professional, Ivy consistently goes the extra mile for her clients. Her extensive experience spans residential properties, with a particular expertise in handling unique HDB cases involving divorce, bankruptcy, and the death of ownership scenarios. Ivy’s exceptional ability to analyze and provide tailored real estate solutions has earned her the respect of both her clients and fellow agents.

In addition to her role as a full-time real estate consultant, Ivy has served as a company trainer since 2013. Her interactive case studies offer enriching learning experiences for all participants. Ivy is an ACTA-certified trainer and the developer of various CPD programs for OrangeTee & Tie Pte Ltd. She has been recognized as OrangeTee’s Outstanding Trainer for consecutive years since 2013.

In 2017, Ivy completed a Diploma in Adult and Continuing Education (DACE), focusing on developing adult learning programs for real estate agents in CPD programs. Furthering her expertise, she pursued estate planning studies, earning her AEPP certification in 2020. Ivy’s dedication and commitment to excellence were acknowledged with her recent promotion to OrangeTee Principal Trainer in 2022.

Navigating Rental Scams in Singapore Residential Tenancy

Generic Category: Problem Solving (2  CPD credits awarded, subject to KEO’s approval)

Course Duration: 3 hours

Funding available: Nil

Synopsis:

This Generic CPD is designed to provide real estate salespersons with essential knowledge and strategies to prevent rental scams in Singapore. Sharing various case studies from the Council for Estate Agencies (CEA) and the Singapore Police Force (SPF), participants will develop a thorough understanding of the different types and methods of rental scams and property agent impersonations. This information will enable them to better assist their clients and safeguard themselves against becoming victims of such residential property scams.

Key Learning Points: 

After the session, learners will understand and able to communicate with Residential Landlords and Tenants on :

• Overview of Scams in Singapore.
• Explore Rental Scams in Singapore.
• Case studies of Rental Scams transactions.
• Understand CEA Consumer Advisory on Rental Scams.
• Understand Police Advisory on Rental Scams.

ABOUT THE TRAINER

Ivy Eyu

Ivy has been a seasoned and well-known real estate agent since 1996. An accomplished, dynamic, and client-driven professional, Ivy consistently goes the extra mile for her clients. Her extensive experience spans residential properties, with a particular expertise in handling unique HDB cases involving divorce, bankruptcy, and the death of ownership scenarios. Ivy’s exceptional ability to analyze and provide tailored real estate solutions has earned her the respect of both her clients and fellow agents.

In addition to her role as a full-time real estate consultant, Ivy has served as a company trainer since 2013. Her interactive case studies offer enriching learning experiences for all participants. Ivy is an ACTA-certified trainer and the developer of various CPD programs for OrangeTee & Tie Pte Ltd. She has been recognized as OrangeTee’s Outstanding Trainer for consecutive years since 2013.

In 2017, Ivy completed a Diploma in Adult and Continuing Education (DACE), focusing on developing adult learning programs for real estate agents in CPD programs. Furthering her expertise, she pursued estate planning studies, earning her AEPP certification in 2020. Ivy’s dedication and commitment to excellence were acknowledged with her recent promotion to OrangeTee Principal Trainer in 2022.

[P203S0953] A Guide in Resolving Predicament Situations Faced in Residential Tenancy (RSRT)

CPD Category: Professional (2 CPD credits awarded)

Course Duration: 3.0 hours

Funding: No funding

Course Synopsis:

Course Outline

In one of the CEA newsletters, Landlord-Tenant disputes are the most common forms of disputes. In such cases, both parties may try to look for a 3rd party to mediate – often clients will turn to the property agents who handled the rental transactions. Real estate salespersons will understand the possible steps from various case studies as general guidelines in resolving such disputes. With more than 25 years of experience, Ivy Eyu, a veteran in residential tenancy transactions, would be sharing using real life case studies.

Learning Outcome

At the end of the course, participants / learners will be able to :
1. Understand Deposit matters
2. Assess & Differentiate liability of repairs
3. Discuss possible solutions & advice the tenant and/or a landlord in tenancy disputes
4. Handover for Rent Proposed Documentation
5. Managing Early Termination of Tenancy
6. Steps of Approach to handle such situations

Trainer Profile

Ivy has been a seasoned and well-known real estate agent since 1996. An accomplished, dynamic, and client-driven professional, Ivy consistently goes the extra mile for her clients. Her extensive experience spans residential properties, with a particular expertise in handling unique HDB cases involving divorce, bankruptcy, and the death of ownership scenarios. Ivy’s exceptional ability to analyze and provide tailored real estate solutions has earned her the respect of both her clients and fellow agents.

In addition to her role as a full-time real estate consultant, Ivy has served as a company trainer since 2013. Her interactive case studies offer enriching learning experiences for all participants. Ivy is an ACTA-certified trainer and the developer of various CPD programs for OrangeTee & Tie Pte Ltd. She has been recognized as OrangeTee’s Outstanding Trainer for consecutive years since 2013.

In 2017, Ivy completed a Diploma in Adult and Continuing Education (DACE), focusing on developing adult learning programs for real estate agents in CPD programs. Furthering her expertise, she pursued estate planning studies, earning her AEPP certification in 2020. Ivy’s dedication and commitment to excellence were acknowledged with her recent promotion to OrangeTee Principal Trainer in 2022.

[P203S0953] A Guide in Resolving Predicament Situations Faced in Residential Tenancy (RSRT)

CPD Category: Professional (2 CPD credits awarded)

Course Duration: 3.0 hours

Funding: No funding

Course Synopsis:

Course Outline

In one of the CEA newsletters, Landlord-Tenant disputes are the most common forms of disputes. In such cases, both parties may try to look for a 3rd party to mediate – often clients will turn to the property agents who handled the rental transactions. Real estate salespersons will understand the possible steps from various case studies as general guidelines in resolving such disputes. With more than 25 years of experience, Ivy Eyu, a veteran in residential tenancy transactions, would be sharing using real life case studies.

Learning Outcome

At the end of the course, participants / learners will be able to :
1. Understand Deposit matters
2. Assess & Differentiate liability of repairs
3. Discuss possible solutions & advice the tenant and/or a landlord in tenancy disputes
4. Handover for Rent Proposed Documentation
5. Managing Early Termination of Tenancy
6. Steps of Approach to handle such situations

Trainer Profile

Ivy has been a seasoned and well-known real estate agent since 1996. An accomplished, dynamic, and client-driven professional, Ivy consistently goes the extra mile for her clients. Her extensive experience spans residential properties, with a particular expertise in handling unique HDB cases involving divorce, bankruptcy, and the death of ownership scenarios. Ivy’s exceptional ability to analyze and provide tailored real estate solutions has earned her the respect of both her clients and fellow agents.

In addition to her role as a full-time real estate consultant, Ivy has served as a company trainer since 2013. Her interactive case studies offer enriching learning experiences for all participants. Ivy is an ACTA-certified trainer and the developer of various CPD programs for OrangeTee & Tie Pte Ltd. She has been recognized as OrangeTee’s Outstanding Trainer for consecutive years since 2013.

In 2017, Ivy completed a Diploma in Adult and Continuing Education (DACE), focusing on developing adult learning programs for real estate agents in CPD programs. Furthering her expertise, she pursued estate planning studies, earning her AEPP certification in 2020. Ivy’s dedication and commitment to excellence were acknowledged with her recent promotion to OrangeTee Principal Trainer in 2022.

CPD Category: Professional (2 CPD credits awarded)

Course Duration: 3.0 hours

Course Synopsis:

Course Outline

Increase salespersons’ level of knowledge in handling HDB flats and HDB living quarters on subletting and tenancy matters. Understand the general HDB subletting conditions and procedures for HDB subletting approval. Get to know CEA Circulars update March 2021 on Leasing Transactions and Cases involving rental of HDB flats. With more than 25 years of experience, Ivy Eyu, a veteran in HDB transactions, would be sharing tenancy case studies.

Learning Outcome

At the end of the course, participants / learners will be able to : –

1. Eligibility procedures and relevant documents required in leasing process of HDB flats.
2. Case studies relating to leasing transactions, Possible solution to assist HDB clients.
3. Identify possible pitfalls and avoid making errors.
4. Understand CEA Circulars update March 2021 on Leasing Transactions and Cases involving rental of HDB flats.

About the Trainer

Ivy has been a seasoned and well-known real estate agent since 1996. An accomplished, dynamic, and client-driven professional, Ivy consistently goes the extra mile for her clients. Her extensive experience spans residential properties, with a particular expertise in handling unique HDB cases involving divorce, bankruptcy, and the death of ownership scenarios. Ivy’s exceptional ability to analyze and provide tailored real estate solutions has earned her the respect of both her clients and fellow agents.

In addition to her role as a full-time real estate consultant, Ivy has served as a company trainer since 2013. Her interactive case studies offer enriching learning experiences for all participants. Ivy is an ACTA-certified trainer and the developer of various CPD programs for OrangeTee & Tie Pte Ltd. She has been recognized as OrangeTee’s Outstanding Trainer for consecutive years since 2013.

In 2017, Ivy completed a Diploma in Adult and Continuing Education (DACE), focusing on developing adult learning programs for real estate agents in CPD programs. Furthering her expertise, she pursued estate planning studies, earning her AEPP certification in 2020. Ivy’s dedication and commitment to excellence were acknowledged with her recent promotion to OrangeTee Principal Trainer in 2022.

CPD Category: Professional (2 CPD credits awarded)

Course Duration: 3.0 hours

Course Synopsis:

Course Outline

Increase salespersons’ level of knowledge in handling HDB flats and HDB living quarters on subletting and tenancy matters. Understand the general HDB subletting conditions and procedures for HDB subletting approval. Get to know CEA Circulars update March 2021 on Leasing Transactions and Cases involving rental of HDB flats. With more than 25 years of experience, Ivy Eyu, a veteran in HDB transactions, would be sharing tenancy case studies.

Learning Outcome

At the end of the course, participants / learners will be able to : –

1. Eligibility procedures and relevant documents required in leasing process of HDB flats.
2. Case studies relating to leasing transactions, Possible solution to assist HDB clients.
3. Identify possible pitfalls and avoid making errors.
4. Understand CEA Circulars update March 2021 on Leasing Transactions and Cases involving rental of HDB flats.

About the Trainer

Ivy has been a seasoned and well-known real estate agent since 1996. An accomplished, dynamic, and client-driven professional, Ivy consistently goes the extra mile for her clients. Her extensive experience spans residential properties, with a particular expertise in handling unique HDB cases involving divorce, bankruptcy, and the death of ownership scenarios. Ivy’s exceptional ability to analyze and provide tailored real estate solutions has earned her the respect of both her clients and fellow agents.

In addition to her role as a full-time real estate consultant, Ivy has served as a company trainer since 2013. Her interactive case studies offer enriching learning experiences for all participants. Ivy is an ACTA-certified trainer and the developer of various CPD programs for OrangeTee & Tie Pte Ltd. She has been recognized as OrangeTee’s Outstanding Trainer for consecutive years since 2013.

In 2017, Ivy completed a Diploma in Adult and Continuing Education (DACE), focusing on developing adult learning programs for real estate agents in CPD programs. Furthering her expertise, she pursued estate planning studies, earning her AEPP certification in 2020. Ivy’s dedication and commitment to excellence were acknowledged with her recent promotion to OrangeTee Principal Trainer in 2022.

Fundamental Knowledge in HDB Financial Planning

Generic Category: Decision Making (2  CPD credits awarded, subject to KEO's approval)

Course Duration: 3 hours

Funding available: Nil

Learning Outcomes: -

After the session, learners will understand and able to communicate with HDB clients on: -

• Qualifying Sellers and Buyers (wef 9^th May 2023)
• Pitfalls to avoid in HDB Resale submission
• Understand CPF matters that may affect the HDB Resale Market
• Handling HDB cases using Contra, or situations in Divorce and Death of Ownership

Course Synopsis

An in-depth session that makes complex HDB policies, financial and procedures simple to master. With more than 25 years of experience, Ivy Eyu, a veteran in HDB transactions, would be sharing HDB financial planning using real life HDB Resale as case studies. This Generic CPD is the fundamental start with step by step in preparing salespersons to serve clients for selling & buying of HDB flats.

1) Resale Process of HDB Sellers & Buyers (wef 9^th May 2023)

2) Calculations for HDB Sale & Purchase

3) CPF matters for HDB Resale Cases

4) Case Studies for various scenarios

5) Timeline when handling HDB cases for Normal / Contra / Bridging loan

ABOUT THE TRAINER

Ivy Eyu

Ivy has been a seasoned and well-known real estate agent since 1996. An accomplished, dynamic, and client-driven professional, Ivy consistently goes the extra mile for her clients. Her extensive experience spans residential properties, with a particular expertise in handling unique HDB cases involving divorce, bankruptcy, and the death of ownership scenarios. Ivy’s exceptional ability to analyze and provide tailored real estate solutions has earned her the respect of both her clients and fellow agents.

In addition to her role as a full-time real estate consultant, Ivy has served as a company trainer since 2013. Her interactive case studies offer enriching learning experiences for all participants. Ivy is an ACTA-certified trainer and the developer of various CPD programs for OrangeTee & Tie Pte Ltd. She has been recognized as OrangeTee's Outstanding Trainer for consecutive years since 2013.

In 2017, Ivy completed a Diploma in Adult and Continuing Education (DACE), focusing on developing adult learning programs for real estate agents in CPD programs. Furthering her expertise, she pursued estate planning studies, earning her AEPP certification in 2020. Ivy’s dedication and commitment to excellence were acknowledged with her recent promotion to OrangeTee Principal Trainer in 2022.

[P201S0937] A Complete Guide in Closing Unusual HDB Cases (CUHC)

CPD Category: Professional (2 CPD credits awarded)

Course Duration: 3.0 hours

Funding: Nil

Course Synopsis:

Course Outline

Increase salesperson level of confidence in handling unusual cases in HDB flat transactions, the types of documentation and procedures used. Situations such as Divorce, Bankruptcy, Change in Citizenship, Death of Ownership, Presumption of Death etc. Steps of approach in assisting HDB clients who are in such situations. With more than 25 years of experience, Ivy Eyu, a veteran in HDB transactions, would be sharing using real life HDB Resale as case studies.

Learning Outcome

At the end of the course, participants / learners will be able to : –
1. Discover different types of uncommon scenarios in HDB flat transactions
2. Illustrate necessary documentation and procedures when dealing with these cases
3. Examine a Step-by-Step approach in handling these transactions
4. Develop confidence and competencies in managing unusual scenarios

Trainer Profile

Ivy has been a seasoned and well-known real estate agent since 1996. An accomplished, dynamic, and client-driven professional, Ivy consistently goes the extra mile for her clients. Her extensive experience spans residential properties, with a particular expertise in handling unique HDB cases involving divorce, bankruptcy, and the death of ownership scenarios. Ivy’s exceptional ability to analyze and provide tailored real estate solutions has earned her the respect of both her clients and fellow agents.

In addition to her role as a full-time real estate consultant, Ivy has served as a company trainer since 2013. Her interactive case studies offer enriching learning experiences for all participants. Ivy is an ACTA-certified trainer and the developer of various CPD programs for OrangeTee & Tie Pte Ltd. She has been recognized as OrangeTee’s Outstanding Trainer for consecutive years since 2013.

In 2017, Ivy completed a Diploma in Adult and Continuing Education (DACE), focusing on developing adult learning programs for real estate agents in CPD programs. Furthering her expertise, she pursued estate planning studies, earning her AEPP certification in 2020. Ivy’s dedication and commitment to excellence were acknowledged with her recent promotion to OrangeTee Principal Trainer in 2022.

[P201S0937] A Complete Guide in Closing Unusual HDB Cases (CUHC)

CPD Category: Professional (2 CPD credits awarded)

Course Duration: 3.0 hours

Funding: Nil

Course Synopsis:

Course Outline

Increase salesperson level of confidence in handling unusual cases in HDB flat transactions, the types of documentation and procedures used. Situations such as Divorce, Bankruptcy, Change in Citizenship, Death of Ownership, Presumption of Death etc. Steps of approach in assisting HDB clients who are in such situations. With more than 25 years of experience, Ivy Eyu, a veteran in HDB transactions, would be sharing using real life HDB Resale as case studies.

Learning Outcome

At the end of the course, participants / learners will be able to : –
1. Discover different types of uncommon scenarios in HDB flat transactions
2. Illustrate necessary documentation and procedures when dealing with these cases
3. Examine a Step-by-Step approach in handling these transactions
4. Develop confidence and competencies in managing unusual scenarios

Trainer Profile

Ivy has been a seasoned and well-known real estate agent since 1996. An accomplished, dynamic, and client-driven professional, Ivy consistently goes the extra mile for her clients. Her extensive experience spans residential properties, with a particular expertise in handling unique HDB cases involving divorce, bankruptcy, and the death of ownership scenarios. Ivy’s exceptional ability to analyze and provide tailored real estate solutions has earned her the respect of both her clients and fellow agents.

In addition to her role as a full-time real estate consultant, Ivy has served as a company trainer since 2013. Her interactive case studies offer enriching learning experiences for all participants. Ivy is an ACTA-certified trainer and the developer of various CPD programs for OrangeTee & Tie Pte Ltd. She has been recognized as OrangeTee’s Outstanding Trainer for consecutive years since 2013.

In 2017, Ivy completed a Diploma in Adult and Continuing Education (DACE), focusing on developing adult learning programs for real estate agents in CPD programs. Furthering her expertise, she pursued estate planning studies, earning her AEPP certification in 2020. Ivy’s dedication and commitment to excellence were acknowledged with her recent promotion to OrangeTee Principal Trainer in 2022.

Know the Inside-Out of HDB Transactions

Generic Category: Problem Solving (2  CPD credits awarded, subject to KEO’s approval)

Course Duration: 3 hours

Funding available: Nil

Learning Outcomes

After the session, learners will understand and able to communicate with HDB clients on: –

• Qualifying Sellers and Buyers (wef 9^th May 2023)
• Pitfalls to avoid in HDB Resale submission
• Understand CPF matters that may affect the HDB Resale Market
• Handling HDB cases using Contra, or situations in Divorce and Death of Ownership

Course Synopsis

This Generic CPD aims to equip salespersons with the must-knows and how to avoid pitfalls when assisting clients with HDB resale case submission through HDB New portal – MY FLAT DASHBOARD wef 9^th May 2023. With more than 25 years of experience, Ivy Eyu, a veteran in HDB transactions, would be sharing using real life HDB Resale as case studies. This enables the learners to understand the basic rules and regulations of HDB. For salespersons to advice and guide HDB Sellers and Buyers to have a seamless transaction processes and timeline planning.

Trainer Profile

Ivy Eyu

Ivy has been a seasoned and well-known real estate agent since 1996. An accomplished, dynamic, and client-driven professional, Ivy consistently goes the extra mile for her clients. Her extensive experience spans residential properties, with a particular expertise in handling unique HDB cases involving divorce, bankruptcy, and the death of ownership scenarios. Ivy’s exceptional ability to analyze and provide tailored real estate solutions has earned her the respect of both her clients and fellow agents.

In addition to her role as a full-time real estate consultant, Ivy has served as a company trainer since 2013. Her interactive case studies offer enriching learning experiences for all participants. Ivy is an ACTA-certified trainer and the developer of various CPD programs for OrangeTee & Tie Pte Ltd. She has been recognized as OrangeTee’s Outstanding Trainer for consecutive years since 2013.

In 2017, Ivy completed a Diploma in Adult and Continuing Education (DACE), focusing on developing adult learning programs for real estate agents in CPD programs. Furthering her expertise, she pursued estate planning studies, earning her AEPP certification in 2020. Ivy’s dedication and commitment to excellence were acknowledged with her recent promotion to OrangeTee Principal Trainer in 2022.

Know the Inside-Out of HDB Transactions

Generic Category: Problem Solving (2  CPD credits awarded, subject to KEO’s approval)

Course Duration: 3 hours

Funding available: Nil

Learning Outcomes

After the session, learners will understand and able to communicate with HDB clients on: –

• Qualifying Sellers and Buyers (wef 9^th May 2023)
• Pitfalls to avoid in HDB Resale submission
• Understand CPF matters that may affect the HDB Resale Market
• Handling HDB cases using Contra, or situations in Divorce and Death of Ownership

Course Synopsis

This Generic CPD aims to equip salespersons with the must-knows and how to avoid pitfalls when assisting clients with HDB resale case submission through HDB New portal – MY FLAT DASHBOARD wef 9^th May 2023. With more than 25 years of experience, Ivy Eyu, a veteran in HDB transactions, would be sharing using real life HDB Resale as case studies. This enables the learners to understand the basic rules and regulations of HDB. For salespersons to advice and guide HDB Sellers and Buyers to have a seamless transaction processes and timeline planning.

Trainer Profile

Ivy Eyu

Ivy has been a seasoned and well-known real estate agent since 1996. An accomplished, dynamic, and client-driven professional, Ivy consistently goes the extra mile for her clients. Her extensive experience spans residential properties, with a particular expertise in handling unique HDB cases involving divorce, bankruptcy, and the death of ownership scenarios. Ivy’s exceptional ability to analyze and provide tailored real estate solutions has earned her the respect of both her clients and fellow agents.

In addition to her role as a full-time real estate consultant, Ivy has served as a company trainer since 2013. Her interactive case studies offer enriching learning experiences for all participants. Ivy is an ACTA-certified trainer and the developer of various CPD programs for OrangeTee & Tie Pte Ltd. She has been recognized as OrangeTee’s Outstanding Trainer for consecutive years since 2013.

In 2017, Ivy completed a Diploma in Adult and Continuing Education (DACE), focusing on developing adult learning programs for real estate agents in CPD programs. Furthering her expertise, she pursued estate planning studies, earning her AEPP certification in 2020. Ivy’s dedication and commitment to excellence were acknowledged with her recent promotion to OrangeTee Principal Trainer in 2022.

Get Customers To Buy-In on Your Ideas and Recommendations

Generic Category: Customer Orientation (2  CPD credits awarded, subject to KEO’s approval)

Course Duration: 3 hours

Funding available: UTAP Funding

Learning Outcomes: –

At the end of the CPD, learners will be able to:

• Practice influencing techniques, strategies and styles to achieve desired outcomes
• Develop new influence behaviors to get people to buy in to their ideas, initiatives and recommendations
• Create a personal plan to enhance influencing skills

Course Synopsis

1. A technical approach to building trust
2. Self Development Plans

ABOUT THE TRAINER

Cheryl Sum

Cheryl has 14 years of experience in the real estate market in Singapore, mainly in sales, marketing, and consulting roles. She had led various residential project launches in Singapore and had worked in teams to spearhead key markets like China and Malaysia. Throughout these years, she has worked with various Property Developers and Business Leaders in Singapore, Vietnam, Thailand, Malaysia, and New Zealand.

Cheryl was appointed a Business Coach for a startup incubator program endorsed by the Vietnam Chamber of Commerce and Industry (VCCI) held in Ho Chi Minh City throughout 2017 and was a Keynote Speaker for a Real Estate Convention held in Thailand in 2022.

Currently, Cheryl spends the majority of her time coaching real estate salespersons and corporate executives. Cheryl also runs her own training and consultancy business where she has undertaken multiple consultancy projects in identifying organizational development needs, implementing market strategies, and have been consistently working with various partners to create and list e-learning courses. Some of her major clients include the Association of Strata Managers, Marketing Institute of Singapore, Selangor Dredging Berhad, CapitaLand, ST Engineering, and Audemars Piguet.

Get Customers To Buy-In on Your Ideas and Recommendations

Generic Category: Customer Orientation (2  CPD credits awarded, subject to KEO’s approval)

Course Duration: 3 hours

Funding available: UTAP Funding

Learning Outcomes: –

At the end of the CPD, learners will be able to:

• Practice influencing techniques, strategies and styles to achieve desired outcomes
• Develop new influence behaviors to get people to buy in to their ideas, initiatives and recommendations
• Create a personal plan to enhance influencing skills

Course Synopsis

1. A technical approach to building trust
2. Self Development Plans

ABOUT THE TRAINER

Cheryl Sum

Cheryl has 14 years of experience in the real estate market in Singapore, mainly in sales, marketing, and consulting roles. She had led various residential project launches in Singapore and had worked in teams to spearhead key markets like China and Malaysia. Throughout these years, she has worked with various Property Developers and Business Leaders in Singapore, Vietnam, Thailand, Malaysia, and New Zealand.

Cheryl was appointed a Business Coach for a startup incubator program endorsed by the Vietnam Chamber of Commerce and Industry (VCCI) held in Ho Chi Minh City throughout 2017 and was a Keynote Speaker for a Real Estate Convention held in Thailand in 2022.

Currently, Cheryl spends the majority of her time coaching real estate salespersons and corporate executives. Cheryl also runs her own training and consultancy business where she has undertaken multiple consultancy projects in identifying organizational development needs, implementing market strategies, and have been consistently working with various partners to create and list e-learning courses. Some of her major clients include the Association of Strata Managers, Marketing Institute of Singapore, Selangor Dredging Berhad, CapitaLand, ST Engineering, and Audemars Piguet.

Course Duration: 3.0 hours

Course Synopsis:

• When Buyer Stamp Duty (BSD), Additional Buyer Stamp Duty (ABSD) and Seller Stamp Duty (SSD) are payable
• Common cases for exemptions or refund
• Regulatory framework for buying and selling taxes (including latest updates)
• ABSD for Trust and scenario where it is refundable
• The basis of taxation and how it is calculated
• Case studies for learners to practice calculation and to correctly advice their customers

Course Objective(s):

At the end of the CPD, learners will be able to:
• Learn the latest BSD, ABSD and SSD frameworks
• Apply the right tax rates when conducting financial estimation
• Understand how taxation affects purchasers' decisions

ABOUT THE TRAINER

Cheryl Sum

Cheryl has 14 years of experience in the real estate market in Singapore, mainly in sales, marketing and consulting roles. She had led various residential project launches in Singapore, and had worked in teams to spearhead key markets like China and Malaysia. Throughout these years, she has worked with various Property Developers and Business Leaders in Singapore, Vietnam, Thailand, Malaysia and New Zealand.

Cheryl was appointed a Business Coach for a startup incubator program endorsed by the Vietnam Chamber of Commerce and Industry (VCCI) held in Ho Chi Minh City throughout 2017 and was a Keynote Speaker for a Real Estate Convention held in Thailand in 2022.

Currently, Cheryl spends majority of her time coaching real estate salespersons and corporate executives. Cheryl also runs her own training and consultancy business where she has undertaken multiple consultancy projects in identifying organizational development needs, implementing market strategies and have been consistently working with various partners to create and list e-learning courses. Some of her major clients include the Association of Strata Managers, Marketing Institute of Singapore, Selangor Dredging Berhad, CapitaLand, ST Engineering and Audemars Piguet.

Course Duration: 3.0 hours

Course Synopsis:

• When Buyer Stamp Duty (BSD), Additional Buyer Stamp Duty (ABSD) and Seller Stamp Duty (SSD) are payable
• Common cases for exemptions or refund
• Regulatory framework for buying and selling taxes (including latest updates)
• ABSD for Trust and scenario where it is refundable
• The basis of taxation and how it is calculated
• Case studies for learners to practice calculation and to correctly advice their customers

Course Objective(s):

At the end of the CPD, learners will be able to:
• Learn the latest BSD, ABSD and SSD frameworks
• Apply the right tax rates when conducting financial estimation
• Understand how taxation affects purchasers' decisions

ABOUT THE TRAINER

Cheryl Sum

Cheryl has 14 years of experience in the real estate market in Singapore, mainly in sales, marketing and consulting roles. She had led various residential project launches in Singapore, and had worked in teams to spearhead key markets like China and Malaysia. Throughout these years, she has worked with various Property Developers and Business Leaders in Singapore, Vietnam, Thailand, Malaysia and New Zealand.

Cheryl was appointed a Business Coach for a startup incubator program endorsed by the Vietnam Chamber of Commerce and Industry (VCCI) held in Ho Chi Minh City throughout 2017 and was a Keynote Speaker for a Real Estate Convention held in Thailand in 2022.

Currently, Cheryl spends majority of her time coaching real estate salespersons and corporate executives. Cheryl also runs her own training and consultancy business where she has undertaken multiple consultancy projects in identifying organizational development needs, implementing market strategies and have been consistently working with various partners to create and list e-learning courses. Some of her major clients include the Association of Strata Managers, Marketing Institute of Singapore, Selangor Dredging Berhad, CapitaLand, ST Engineering and Audemars Piguet.

Generic Category: Creative Thinking (2  CPD credits awarded, subject to KEO’s approval)

Course Duration: 3.0 hours

Course Synopsis:

Learning Outcomes: -

At the end of the CPD, learners will be able to: -

– Have an overview of all marketing tools and methods

– Evaluate the pros and cons of the different marketing tools

– Reach their desired target audience by using the right tools

– Plan and implement an integrated marketing strategy

ABOUT THE TRAINER

Cheryl Sum

Cheryl has 14 years of experience in the real estate market in Singapore, mainly in sales, marketing and consulting roles. She had led various residential project launches in Singapore, and had worked in teams to spearhead key markets like China and Malaysia. Throughout these years, she has worked with various Property Developers and Business Leaders in Singapore, Vietnam, Thailand, Malaysia and New Zealand.

Cheryl was appointed a Business Coach for a startup incubator program endorsed by the Vietnam Chamber of Commerce and Industry (VCCI) held in Ho Chi Minh City throughout 2017 and was a Keynote Speaker for a Real Estate Convention held in Thailand in 2022.

Currently, Cheryl spends majority of her time coaching real estate salespersons and corporate executives. Cheryl also runs her own training and consultancy business where she has undertaken multiple consultancy projects in identifying organizational development needs, implementing market strategies and have been consistently working with various partners to create and list e-learning courses. Some of her major clients include the Association of Strata Managers, Marketing Institute of Singapore, Selangor Dredging Berhad, CapitaLand, ST Engineering and Audemars Piguet.

Generic Category: Creative Thinking (2  CPD credits awarded, subject to KEO’s approval)

Course Duration: 3.0 hours

Course Synopsis:

Learning Outcomes: -

At the end of the CPD, learners will be able to: -

– Have an overview of all marketing tools and methods

– Evaluate the pros and cons of the different marketing tools

– Reach their desired target audience by using the right tools

– Plan and implement an integrated marketing strategy

ABOUT THE TRAINER

Cheryl Sum

Cheryl has 14 years of experience in the real estate market in Singapore, mainly in sales, marketing and consulting roles. She had led various residential project launches in Singapore, and had worked in teams to spearhead key markets like China and Malaysia. Throughout these years, she has worked with various Property Developers and Business Leaders in Singapore, Vietnam, Thailand, Malaysia and New Zealand.

Cheryl was appointed a Business Coach for a startup incubator program endorsed by the Vietnam Chamber of Commerce and Industry (VCCI) held in Ho Chi Minh City throughout 2017 and was a Keynote Speaker for a Real Estate Convention held in Thailand in 2022.

Currently, Cheryl spends majority of her time coaching real estate salespersons and corporate executives. Cheryl also runs her own training and consultancy business where she has undertaken multiple consultancy projects in identifying organizational development needs, implementing market strategies and have been consistently working with various partners to create and list e-learning courses. Some of her major clients include the Association of Strata Managers, Marketing Institute of Singapore, Selangor Dredging Berhad, CapitaLand, ST Engineering and Audemars Piguet.

Course Synopsis

Learn the essentials of strata living, including the complexities and common issues associated with it. Enhance your real estate expertise to better protect your clients’ rights and interests. This course covers an introduction to strata properties, common problems faced by residents, and effective strategies for resolution, helping you build professionalism and trust in your practice.

This course equips registered real estate salespersons with crucial knowledge about strata properties, a prevalent housing type in Singapore. By understanding and resolving common issues, agents can provide superior service, ensuring client satisfaction and safeguarding purchaser interests. This aligns with the professional competency standards required for maintaining a high level of expertise and trust in the industry.

Course Objective(s):

– Understand the concepts and complexity of strata living

– Broaden real estate knowledge to increase professionalism and trust

– Protect the rights and interest of their purchasers

About Trainer

Cheryl has 14 years of experience in the real estate market in Singapore, mainly in sales, marketing and consulting roles. She had led various residential project launches in Singapore, and had worked in teams to spearhead key markets like China and Malaysia. Throughout these years, she has worked with various Property Developers and Business Leaders in Singapore, Vietnam, Thailand, Malaysia and New Zealand.

Cheryl was appointed a Business Coach for a startup incubator program endorsed by the Vietnam Chamber of Commerce and Industry (VCCI) held in Ho Chi Minh City throughout 2017 and was a Keynote Speaker for a Real Estate Convention held in Thailand in 2022.

Currently, Cheryl spends majority of her time coaching real estate salespersons and corporate executives. Cheryl also runs her own training and consultancy business where she has undertaken multiple consultancy projects in identifying organizational development needs, implementing market strategies and have been consistently working with various partners to create and list e-learning courses. Some of her major clients include the Association of Strata Managers, Marketing Institute of Singapore, Selangor Dredging Berhad, CapitaLand, ST Engineering and Audemars Piguet.

Course Synopsis

Learn the essentials of strata living, including the complexities and common issues associated with it. Enhance your real estate expertise to better protect your clients’ rights and interests. This course covers an introduction to strata properties, common problems faced by residents, and effective strategies for resolution, helping you build professionalism and trust in your practice.

This course equips registered real estate salespersons with crucial knowledge about strata properties, a prevalent housing type in Singapore. By understanding and resolving common issues, agents can provide superior service, ensuring client satisfaction and safeguarding purchaser interests. This aligns with the professional competency standards required for maintaining a high level of expertise and trust in the industry.

Course Objective(s):

– Understand the concepts and complexity of strata living

– Broaden real estate knowledge to increase professionalism and trust

– Protect the rights and interest of their purchasers

About Trainer

Cheryl has 14 years of experience in the real estate market in Singapore, mainly in sales, marketing and consulting roles. She had led various residential project launches in Singapore, and had worked in teams to spearhead key markets like China and Malaysia. Throughout these years, she has worked with various Property Developers and Business Leaders in Singapore, Vietnam, Thailand, Malaysia and New Zealand.

Cheryl was appointed a Business Coach for a startup incubator program endorsed by the Vietnam Chamber of Commerce and Industry (VCCI) held in Ho Chi Minh City throughout 2017 and was a Keynote Speaker for a Real Estate Convention held in Thailand in 2022.

Currently, Cheryl spends majority of her time coaching real estate salespersons and corporate executives. Cheryl also runs her own training and consultancy business where she has undertaken multiple consultancy projects in identifying organizational development needs, implementing market strategies and have been consistently working with various partners to create and list e-learning courses. Some of her major clients include the Association of Strata Managers, Marketing Institute of Singapore, Selangor Dredging Berhad, CapitaLand, ST Engineering and Audemars Piguet.

Seminar Details

SingCapital and SEAA are collaborating to host a Real Estate Leaders Forum, addressing critical issues impacting the industry. The event will feature two key discussions:

1. Impact of Interest Rates on Property Investments: Alfred will present insights into the effects of interest rate fluctuations on property investments. This segment aims to provide attendees with a comprehensive understanding of how interest rate changes can influence investment decisions and market dynamics.  He will also present on Singapore's appeal to international investors amidst global economic shifts and evolving market dynamics.

2. Standardizing Co-Broking Arrangements: A panel discussion, consisting of the President of SEAA, Ms Sharon Lin, legal expert, and Alfred Chia, will delve into the necessity of standardizing co-broking arrangements. The panel will explore common challenges faced by salespersons, the advantages of establishing Memorandums of Understanding (MOUs), legal implications of non-compliance with MOUs, past disciplinary cases related to co-broking issued by CEA, and the importance of professional indemnity insurance coverage.

Course Overview

Course Modules

Course Overview

Course Modules