Expected Learning Outcome(s):

Participants learn various aspects of commercial real estate sales including statutory zoning and use; how supply and demand factors affect pricing and market conditions of the office strata-titled units and shophouses and the necessary documentation of the sale of the commercial properties.

Course Synopsis:

• The zoning and use of Commercial Properties under Master Plan

• Commercial properties as investment and concept of financial leverage

• Strata-titled office and conservation shop houses investments in recent years and case study of commercial sale

• Sale of Commercial Properties for completed properties and those under Sale of Commercial Properties Act for properties under construction

Course Objective(s):

The sale of Commercial Properties has become a popular subject from 2010 and remains so, with the shifting of investment focus from residential properties to commercial properties (office space and shop units) with the introduction of anti-speculative measures in the residential property market and low-interest rate environment. The investing public continues to find property a viable source of investments besides fixed deposits, equity, funds and gold.

The key objective of this module is to fulfill the needs of many salespersons venturing into the sale of commercial properties and to ensure that estate agents and their salespersons understand the specific needs and demands of investors and owner-occupiers of office and shop units when purchasing commercial properties.

About the Trainer

Harold Tan, Director (Real Estate Advisory), VestAsia Group.

Trainer, Certificate in the Marketing of Commercial Properties & Various CPD Courses

B Sc (Hons)(Real Estate),  MA (Business Admin), MICSC, ACTA

Harold Tan has over 35 years of experience in real estate covering both the public and private sectors. He started his career as a valuer in Jurong Town Corporation (JTC) and became JTC’s first Overseas Merit Scholar, where he learned about Strategic Marketing and Professional Personal Selling while doing his MBA in the USA.

When he returned, Harold was assigned to market the Singapore Science Park and was promoted to become the first GM of TechParks Pte LTD which eventually became Ascendas. Over the years, he has taken on senior positions in investment, real estate development as well as international consultancy companies (Jones Lang LaSalle) where he had to market and “sell” ideas, new products and services to corporates such as GIC, Hong Kong Land, Goldman Sachs, Capitaland, ING Real Estate, Prada, Sephora, Body Shop etc.

He walks the talk and continues to use the selling techniques in this class to convince clients – individuals and institutions – to adopt new ideas, paradigm shifts and repositioning of brands and products to meet their business objectives. This is a programme based on tried and tested business principles and a sound understanding of human behaviors and decision-making that will open your mind to a better understanding of how people “buy” into your ideas, products and services.