[CRS-260063] Understanding Corporate Real Estate Requirements and its Impact on Commercial Properties (CRE)

CPD Category: Professional Competencies under Structured Learning (3 training hours awarded)

Course Duration: 3.0 hours
Funding: Eligible for UTAP funding (for NTUC Union members)

Course Synopsis:

This seminar will cover: -

• Introduction to CRE and alignment with Corporate Objectives
• Evaluation of CRE proposals
• Formulation of Business growth and real estate strategies
• Leasing strategies and key terms
• Issues and Challenges in relocating outside CBD
• Site and Building Selection
• Corporate Approval Review process and Project Timeline
• Transformation of the Workplace
• Case studies on major corporate moves and relocation.

Course Objectives:

This course is intended to provide Leasing Managers and Salespersons with an understanding of the work of Corporate Real Estate (CRE) and the strategies in response to the changing needs of the companies in today’s commercial real estate market. Participants will be equipped with the essential know-how on selecting the most suitable properties when companies engage them for leasing transactions. They will better understand the needs of companies-especially the bigger, international, or regional ones- as these have unique requirements to comply with their corporate policies.

Expected Learning Outcome:

1. Participants will understand what drives the Corporates to make Real Estate decisions.
2. Describe the site and building selection criteria
3. Understand the key justifications for business case reviews and the approval process
4. Learn the key lease terms that Corporates adopt to ensure maximum flexibility.

About the Trainer

Harold Tan

Director (Real Estate Advisory), VestAsia Group.

Trainer, Certificate in the Marketing of Commercial Properties & Various CPD Courses

B Sc (Hons)(Real Estate),  MA (Business Admin), MICSC, ACTA

Harold Tan has over 35 years of experience in real estate covering both the public and private sectors. He started his career as a valuer in Jurong Town Corporation (JTC) and became JTC's first Overseas Merit Scholar, where he learned about Strategic Marketing and Professional Personal Selling while doing his MBA in the USA.

When he returned, Harold was assigned to market the Singapore Science Park and was promoted to become the first GM of TechParks Pte LTD which eventually became Ascendas. Over the years, he has taken on senior positions in investment, real estate development as well as international consultancy companies (Jones Lang LaSalle) where he had to market and "sell" ideas, new products and services to corporates such as GIC, Hong Kong Land, Goldman Sachs, Capitaland, ING Real Estate, Prada, Sephora, Body Shop etc.

He walks the talk and continues to use the selling techniques in this class to convince clients - individuals and institutions - to adopt new ideas, paradigm shifts and repositioning of brands and products to meet their business objectives. This is a programme based on tried and tested business principles and a sound understanding of human behaviors and decision-making that will open your mind to a better understanding of how people "buy" into your ideas, products and services.