[4-GC] Planning an Integrated Marketing Campaign (PIMC)

Generic Competencies Plus Category:  Critical Core Skills under Developing People (4 CPD training hours awarded, subject to KEO's approval)

Course Duration: 4 hours

Funding available: Eligible for UTAP funding (for NTUC Union members)

Learning Outcomes: -

At the end of the CPD, learners will be able to:

- Have an overview of all marketing tools and methods

- Evaluate the pros and cons of the different marketing tools

- Reach their desired target audience by using the right tools

- Plan and implement an integrated marketing strategy

ABOUT THE TRAINER

Cheryl Sum
Cheryl has 14 years of experience in the real estate market in Singapore, mainly in sales, marketing, and consulting roles. She had led various residential project launches in Singapore and had worked in teams to spearhead key markets like China and Malaysia. Throughout these years, she has worked with various Property Developers and Business Leaders in Singapore, Vietnam, Thailand, Malaysia, and New Zealand.

Cheryl was appointed a Business Coach for a startup incubator program endorsed by the Vietnam Chamber of Commerce and Industry (VCCI) held in Ho Chi Minh City throughout 2017 and was a Keynote Speaker for a Real Estate Convention held in Thailand in 2022.

Currently, Cheryl spends the majority of her time coaching real estate salespersons and corporate executives. Cheryl also runs her own training and consultancy business where she has undertaken multiple consultancy projects in identifying organizational development needs, implementing market strategies, and have been consistently working with various partners to create and list e-learning courses. Some of her major clients include the Association of Strata Managers, Marketing Institute of Singapore, Selangor Dredging Berhad, CapitaLand, ST Engineering, and Audemars Piguet.